Search Results

Is McDonald's losing that lovin' feeling?

• Authors : MORRISON, MAUREEN

Subjects: *BRAND image; *SALES; *CONSUMER attitudesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 2/20/2012, Vol. 83 Issue 8, p1-20. 2p.

Record details

BIG MAC'S BACK.

• Authors : MacArthur, Kate

Subjects: MCDONALD'S Corp.; SALES; MARKETING strategy

• Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, pS-1-S-8. 5p. 8 Color Photographs, 1 Chart, 4 Graphs.

Record details

TENDING TO EUROPEAN WOES.

• Authors : MacArthur, Kate

Subjects: *MASS media; *ADVERTISING campaigns; *SALESEUROPEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, pS-4-S-4. 1/2p. 1 Color Photograph.

Record details

McD's sizzles with new ideas.

• Authors : Hume, Scott; Bayor, Leslie

Subjects: *SALES; *TEST marketing; FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/3/1990, Vol. 61 Issue 36, p1-53. 2p.

Record details

MCDONALD’S PACKAGING GETS BRIGHT MAKEOVER.

• Authors : Wohl, Jessica

Subjects: *PACKAGING; *ADVERTISING agencies; *SALESMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDBIESPIEL, Matt

• Source: Advertising Age. 1/11/2016, Vol. 87 Issue 1, p0006-0006. 1p.

Record details

McD's may take hit from 'Fast Food Nation' film.

• Authors : Macarthur, Kate

Subjects: *SALES; *RESTAURANTSMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDFAST Food Nation (Film)...

• Source: Advertising Age. 4/10/2006, Vol. 77 Issue 15, p4-4. 1/4p.

Record details

McD's to shops: Make 'lovin' it' more than tag.

• Authors : Macarthur, Kate

Subjects: *ADVERTISING agencies; *SALES; RESTAURANT advertisingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; LEO Burnett Co. Inc.

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, p8-8. 1/3p. 1 Color Photograph.

Record details

Ronald vs. Dave.

Subjects: *SALES; MCDONALD, Ronald (Fictional character); FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; WENDY'S International Inc. WENDY'S International Inc. WENDY'S International Inc. WEN

• Source: Advertising Age. 5/13/1996, Vol. 67 Issue 20, p25-25. 1/7p.

Record details

SUPER SIZED PR.

• Authors : MacArthur, Kate

Subjects: *INDUSTRIAL publicity; *SALES; *PUBLIC relationsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDSUPER Size Me (Film)...

• Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, pS-6-S-6. 1/3p. 3 Color Photographs.

Record details

More-nimble McDonald's is getting back on track.

• Authors : Kramer, Louise

Subjects: *SALES promotion; *MARKETING; *SALESMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; WALT Disney Co.

• Source: Advertising Age. 1/18/1999, Vol. 70 Issue 3, p6-6. 7/8p. 4 Color Photographs.

Record details