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Marketers get serious about the 'third screen'.

• Authors : Cuneo, Alice Z.; Macarthur, Kate

Subjects: CELL phones; ADVERTISING; ADVERTISERS

• Source: Advertising Age. 7/11/2005, Vol. 76 Issue 28, p6-6. 1/3p.

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Bowl to be super tame.

• Authors : Atkinson, Claire

Subjects: ADVERTISERS; SUPER Bowl (Football game); FOX Broadcasting Co.

• Source: Advertising Age. 1/17/2005, Vol. 76 Issue 3, p4-4. 1p. 1 Color Photograph.

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CMOs debate how to build brands as marketplace shifts.

• Authors : Thompson, Stephanie

Subjects: CONFERENCES & conventions; ASSOCIATIONS, institutions, etc.; ADVERTISERSUNITED States

• Source: Advertising Age. 10/11/2004, Vol. 75 Issue 41, p51-51. 3/5p. 1 Color Photograph.

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Media on the move: Biggest shifts of '03.

Subjects: MEDIA buying services; ADVERTISERS; MCDONALD'S Corp.

• Source: Advertising Age. 2/9/2004, Vol. 75 Issue 6, pS-14-S-14. 3/4p.

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Scandal may impact other sweepstakes.

• Authors : Beardi, Cara; Chura, Hillary; Fitzgerald, Kate

Subjects: MARKETING; MCDONALD'S Corp.; SWEEPSTAKES

• Source: Advertising Age. 8/27/2001, Vol. 72 Issue 35, p22-22. 1/2p.

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100 leading national advertisers.

Subjects: ADVERTISERS; PROCTER & Gamble Co.; GENERAL Motors Corp.UNITED States

• Source: Advertising Age. 9/29/1997, Vol. 68 Issue 39, ps4-s4. 1p.

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Advertisers take role as TV show producer.

• Authors : Mandese, Joe

Subjects: TELEVISION advertising; ADVERTISERS; TELEVISION programs

• Source: Advertising Age. 3/7/1994, Vol. 65 Issue 10, p1-49. 2p.

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Top 200 mega-brands by Jan.-Sept. ad spending.

Subjects: ADVERTISING spending; ADVERTISERS; MCDONALD'S Corp.UNITED States

• Source: Advertising Age. 2/8/1993, Vol. 64 Issue 6, p16-18. 2p. 1 Chart.

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JORDAN WATCH.

• Authors : Jensen, Jeff

Subjects: JORDAN, Michael, 1963-; CORPORATE sponsorship; QUAKER Oats Co.

• Source: Advertising Age. 7/18/1994, Vol. 65 Issue 30, p33-33. 1/9p.

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Ads seek new entrances to movie theaters.

• Authors : Magiera, Marcy; Cranin, Andrew; Masterson, Peg

Subjects: MOTION picture audiences; ADVERTISERS; MASS mediaUNITED States

• Source: Advertising Age. 2/21/1994, Vol. 65 Issue 8, p12-12. 1/4p.

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