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A LIST 2017 MULTICULTURAL AGENCY OF THE YEAR.

• Authors : Wentz, Laurel

Subjects: ALMA Advertising Agency (Company); ADVERTISING campaigns; TELEVISION program advertising

• Source: Advertising Age. 1/23/2017, Vol. 88 Issue 2, p0030. 1p.

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BIG PLAN FOR BIG MAC: NEW OMNICOM SHOP.

• Authors : Wheaton, Ken

Subjects: DBB North America (Company); MCDONALD'S Corp.; PITCHING (Ideas)

• Source: Advertising Age. 9/12/2016, Vol. 87 Issue 17, p0006-0006. 1p.

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EAT MOR BREAKFAST.

• Authors : WOHL, JESSICA

Subjects: BREAKFASTS; FAST food restaurants; MENUS

• Source: Advertising Age. 8/1/2016, Vol. 87 Issue 15, p0019-0019. 1p.

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MCDONALD’S DEMANDS GO BEYOND WORKING AT COST.

• Authors : Morrison, Maureen

Subjects: MCDONALD'S Corp.; FAST food restaurant advertising; ADVERTISING agencies

• Source: Advertising Age. 5/30/2016, Vol. 87 Issue 11, p0003-0003. 1p.

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McHISTORY: TIMELINE OF MAJOR McDONALD’S MARKETING MOVES.

Subjects: MCDONALD'S Corp.; FAST food restaurant advertising; LAGNADO, Silvia, 1963-

• Source: Advertising Age. 5/2/2016, Vol. 87 Issue 9, p0004-0004. 1p.

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MCDONALD’S SEEKS NEW CREATIVE SHOP FOR U.S. ACCOUNT.

• Authors : Wohl, Jessica

Subjects: MCDONALD'S Corp.; ADVERTISING; GOLIN (Company)

• Source: Advertising Age. 5/2/2016, Vol. 87 Issue 9, p0004-0004. 1p.

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Canadian social-media push has halo effect for McDonald's in the U.S.

• Authors : MORRISON, MAUREEN

Subjects: SOCIAL media; INTERNET marketing; MCDONALD'S Canada (Company)

• Source: Advertising Age. 8/20/2012, Vol. 83 Issue 30, p4-20. 2p.

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Is Burger King poised to retake second place from Wendy's?

• Authors : MORRISON, MAUREEN

Subjects: BURGER King Corp.; FAST food restaurant finance; HAMBURGERS

• Source: Advertising Age. 5/28/2012, Vol. 83 Issue 22, p2-18. 2p. 5 Charts.

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Ice cream chains to give McFlurry the deep freeze.

• Authors : Kramer, Louise

Subjects: ICE cream, ices, etc.; TELEVISION advertising; INTERNATIONAL Dairy Queen Inc.

• Source: Advertising Age. 12/7/1998, Vol. 69 Issue 49, p3-55. 2p. 1 Color Photograph.

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End of an era: Bergold set to leave McDonald's.

• Authors : Kramer, Louise

Subjects: BERGOLD, Roy; MCDONALD'S Corp.; ADVERTISING executivesUNITED States

• Source: Advertising Age. 11/30/1998, Vol. 69 Issue 48, p3-42. 2p.

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