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Ad Review: I'm loathin' it.

• Authors : Garfield, Bob

Subjects: *TELEVISION advertising; *ADVERTISING campaigns; RESTAURANT advertisingMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; HEYE & Partner GmbH

• Source: Advertising Age. 9/8/2003, Vol. 74 Issue 36, p1-95. 2p. 4 Color Photographs, 2 Black and White Photographs.

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McD's 50TH ANNIVERSARY.

Subjects: *RESTAURANTS; *CORPORATE growth; FAST food restaurantsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, Special Section p16-17. 2p. 6 Color Photographs, 5 Black and White Photographs.

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BIG PLAN FOR BIG MAC: NEW OMNICOM SHOP.

• Authors : Wheaton, Ken

Subjects: *ADVERTISING agencies; *ADVERTISING; PITCHING (Ideas)DBB North America (Company) ; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 9/12/2016, Vol. 87 Issue 17, p0006-0006. 1p.

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MCD’S CHARACTER UPDATES WE’D LIKE TO SEE.

• Authors : WHEATON, KEN

Subjects: *ADVERTISING; CHARACTERMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 5/11/2015, Vol. 86 Issue 10, p0004-0004. 1p.

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Bob writes new McD's jingle, (but he's not smiling about it).

• Authors : Garfield, Bob

Subjects: *TELEVISION advertising; *SLOGANS; *CUSTOMER servicesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/3/2000, Vol. 71 Issue 28, p33-33. 2/5p. 5 Color Photographs.

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MCDONALD'S SNACK WRAP: Exposito & Partners, New York.

• Authors : Wentz, Laurel

Subjects: *ADVERTISING; *TELEVISION advertisingLATIN AmericaMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 11/6/2006, Vol. 77 Issue 45, p71-71. 1/4p. 5 Color Photographs.

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McD's picks 5 insiders for top marketing posts.

Subjects: *EXECUTIVE recruiting; *DECENTRALIZATION in managementUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

• Source: Advertising Age. 12/1/1997, Vol. 68 Issue 48, p1-1. 1/9p.

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The big push.

Subjects: MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; LEO Burnett Co. Inc.

• Source: Advertising Age. 7/22/1996, Vol. 67 Issue 30, p42. 1/8p. 2 Color Photographs.

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TENDING TO EUROPEAN WOES.

• Authors : MacArthur, Kate

Subjects: *MASS media; *ADVERTISING campaigns; *SALESEUROPEMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 12/13/2004, Vol. 75 Issue 50, pS-4-S-4. 1/2p. 1 Color Photograph.

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McD's abandoning of positioning is 'lunacy'.

• Authors : Ries, Laura¹

Subjects: *MARKET positioning; *BRAND differentiation; *ADVERTISING executivesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCDLIGHT, Larry; RIES, Al

• Source: Advertising Age. 8/2/2004, Vol. 75 Issue 31, p11-11. 1/5p. 1 Color Photograph.

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