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Academic Journal

Α path to our heart: Visual metaphors and "white" space in advertising aesthetic pleasure.

Subjects: *ADVERTISING effectiveness; *CONSUMER attitudes; METAPHORUNITED Kingdom

  • Source: International Journal of Advertising. May2022, Vol. 41 Issue 4, p731-770. 40p. 3 Color Photographs, 6 Diagrams, 6 Charts.

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Academic Journal

Skaldic Blends Out of Joint: Blending Theory and Aesthetic Conventions.

Subjects: METAPHOR; AESTHETICS; INTEGRATION (Theory of knowledge)

  • Source: Metaphor & Symbol. 2012, Vol. 27 Issue 4, p283-298. 16p. 5 Illustrations.

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Academic Journal

Art Is Metaphor.

Subjects: METAPHOR; GOODNESS-of-fit tests

  • Source: Empirical Studies of the Arts; Jan2020, Vol. 38 Issue 1, p111-118, 8p

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