Search Results

A24 AND THE ASIAN AMERICAN PRESTIGE FILM.

• Authors : Hu, Brian

Subjects: ASIAN American filmmakers; ACADEMY Awards; INDEPENDENT filmsA24 (Company)

• Source: Film Quarterly; Winter2023, Vol. 77 Issue 2, p20-31, 12p

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Video Content Marketing: The Making of Clips.

• Authors : Liu, Xuan; Wei Shi, Savannah; Teixeira, Thales

Subjects: MOTION picture marketing; FILM trailers; VIDEO excerpts

• Source: Journal of Marketing; Jul2018, Vol. 82 Issue 4, p86-101, 16p, 1 Diagram, 6 Charts, 2 Graphs

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A Piece of The Rock.

• Authors : ROBEHMED, NATALIE

Subjects: ACTORS; SOCIAL media; MOTION picture audiencesUNITED StatesJOHNSON, Dwayne, 1972-

• Source: Forbes; 8/31/2018, Vol. 201 Issue 6, p102-105, 4p, 8 Color Photographs, 1 Graph

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The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market.

• Authors : DELRE, SEBASTIANO A.; BROEKHUIZEN, THIJS L. J.; BIJMOLT, TAMMO H. A.

Subjects: PRODUCT life cycle; ADVERTISING effectiveness; MOTION picture marketing

• Source: Journal of Marketing Research (JMR); Aug2016, Vol. 53 Issue 4, p608-627, 60p, 2 Diagrams, 20 Charts, 11 Graphs

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A Rose by Any Other Name May Smell Different: Why Are the Japanese Titles of Shakespearean Films So Odd?

• Authors : Sae, Kitamura

Subjects: MOTION pictures; MOTION picture marketingJAPANCORIOLANUS (Film)...

• Source: Critical Survey; Spring2021, Vol. 33 Issue 1, p59-71, 13p

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Another Form of Life: Science-Fiction Marketing and The Blob (1958).

• Authors : Telotte, J. P.

Subjects: MOTION picture marketing; SCIENCE fiction; FILM genresPARAMOUNT Pictures Corp.BLOB, The (Film)

• Source: Film History; 2020, Vol. 32 Issue 4, p119-140, 22p, 6 Color Photographs

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The comparative impact of critics and consumers.

• Authors : Ling Peng; Geng Cui; Chunyu Li

Subjects: CONSUMERS' reviews; USER-generated content; FILM reviewing

• Source: International Journal of Market Research; 2013, Vol. 55 Issue 3, p413-436, 24p, 6 Charts, 1 Graph

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Marketing Italian Filmmaking in the United States: A Newly Uncovered Interview with Vittorio De Sica.

• Authors : RUBERTO, LAURA E.

Subjects: ITALIAN films; FILMMAKING; MOTION picture marketingDE Sica, Vittorio, 1901-1974

• Source: Italian American Review; Winter2020, Vol. 10 Issue 1, p54-75, 22p

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Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels.

• Authors : Gong, James Jianxin; Van der Stede, Wim A.; Mark Young, S.

Subjects: REAL options (Finance); MOTION picture industry; MOTION picture marketing

• Source: Contemporary Accounting Research; Winter2011, Vol. 28 Issue 5, p1438-1466, 29p

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Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures.

• Authors : Hennig-Thurau, Thorsten; Houston, Mark B; Heitjans, Torsten

Subjects: BRAND extension; MOTION picture marketing; BRAND equity

• Source: Journal of Marketing; Nov2009, Vol. 73 Issue 6, p167-183, 17p, 1 Diagram, 5 Charts, 1 Graph

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An Empirical Investigation of Signaling in the Motion Picture Industry.

• Authors : Basuroy, Suman; Desai, Kalpesh Kaushik; Talukdar, Debabrata

Subjects: MOTION picture industry; ADVERTISING spending; MOTION picture audiencesUNITED States

• Source: Journal of Marketing Research (JMR); May2006, Vol. 43 Issue 2, p287-295, 9p, 2 Charts

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How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets.

• Authors : Basuroy, Suman; Chatterjee, Subimal; Ravid, S. Abraham

Subjects: FILM critics; MOTION picture actors & actresses; FILM criticism

• Source: Journal of Marketing; Oct2003, Vol. 67 Issue 4, p103-117, 15p, 8 Charts

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Sales Through Sequential Distribution Channels: An Application to Movies and Videos.

• Authors : Lehmann, Donald R.; Weinberg, Charles B.

Subjects: MARKETING channels; PHYSICAL distribution of goods; MARKETING

• Source: Journal of Marketing; Jul2000, Vol. 64 Issue 3, p18-33, 16p, 1 Diagram, 8 Charts, 5 Graphs

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Films Are His Flock.

• Authors : Sanburn, Josh

Subjects: MOTION picture marketing; RELIGION in motion pictures; MOTION picture exhibitionsGRACE Hill Media (Company); PARAMOUNT Pictures Corp.NOAH (Film)...

• Source: TIME Magazine; 3/31/2014, Vol. 183 Issue 12, p52, 4p, 8 Color Photographs

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Consumer Choice Process for Experience Goods: An Econometric Model and Analysis.

• Authors : Neelamegham, Ramya; Jain, Dipak

Subjects: MARKETING models; MOTION picture marketing; MATHEMATICAL models of marketing

• Source: Journal of Marketing Research (JMR); Aug1999, Vol. 36 Issue 3, p373-386, 14p, 1 Diagram, 7 Charts, 2 Graphs

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Normalizing Black Spectatorship in the Loop: The Roosevelt Theater and Black Chicago Audiences, 1966–1969.

• Authors : Butters, Gerald R.

Subjects: MOTION picture theaters; BLACK motion picture audiences; AFRICAN American motion picture actors & actressesLOOP (Chicago, Ill.); ILLINOIS

• Source: Journal of Popular Culture; Aug2019, Vol. 52 Issue 4, p752-772, 21p, 1 Chart

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Hmollywood Movies: 1.5-Generation Hmong Americans and Transnational Film Production in Thailand.

• Authors : Baird, Ian G.

Subjects: TRANSNATIONAL films; FILMMAKING; HMONG Americans

• Source: SOJOURN: Journal of Social Issues in Southeast Asia; Jul2019, Vol. 34 Issue 2, p366-396, 31p

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"Bought, Sold, Exchanged and Rented": The Early Film Exchange and the Market in Secondhand Films in New York Clipper Classified Ads.

• Authors : Moore, Paul S.

Subjects: MOTION picture industry; CLASSIFIED advertising; MOTION picture marketingUNITED States

• Source: Film History; Summer2019, Vol. 31 Issue 2, p1-31, 31p, 4 Black and White Photographs, 4 Diagrams

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Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game.

• Authors : Krider, Robert E.; Weinberg, Charles B.

Subjects: MARKETING of new products; MOTION picture industry; MARKET entryUNITED States

• Source: Journal of Marketing Research (JMR); Feb1998, Vol. 35 Issue 1, p1-15, 15p, 1 Diagram, 3 Charts, 10 Graphs

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The Perils of the Imitation Age.

• Authors : Bonabeau, Eric

Subjects: IMITATIVE behavior; CORPORATIONS; CONSUMER behaviorVIVENDI SA

• Source: Harvard Business Review; Jun2004, Vol. 82 Issue 6, p45-54, 10p, 2 Color Photographs

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MOTION PICTURE RESEARCH: RESPONSE ANALYSIS.

• Authors : Fiske, Marjorie; Handel, Leo

Subjects: MOTION picture marketing; MASS media research; MOTION picture industryUNITED States

• Source: Journal of Marketing; Jan1947, Vol. 11 Issue 3, p273-280, 8p

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Santa, baby!

Subjects: CHRISTMAS; GIFTS; MOTION picture marketingBUG'S Life, A (Film); WIZARD of Oz, The (Film : 1939)

• Source: U.S. News & World Report; 12/14/98, Vol. 125 Issue 23, p64, 6p, 21 Color Photographs

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Thou Shalt Buy DVD.

• Authors : Himowitz, Mike

Subjects: DVD media; HOUSEHOLD electronics industry; MOTION picture marketingUNITED States

• Source: Fortune; 11/8/1999, Vol. 140 Issue 9, p201-208, 4p, 8 Color Photographs, 1 Chart

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Economic and Cultural Implications of China's One Belt One Road Initiative for the Film Industry: Cultural Distance and Taste Preference.

• Authors : Ye, Hao; Binwei, Lu; Starkey, Guy

Subjects: MOTION picture industry; MOTION pictures & culture; MOTION picture marketingCHINA

• Source: Australian Economic Papers; Sep2018, Vol. 57 Issue 3, p250-264, 15p, 4 Charts, 2 Graphs

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#wheresRey: feminism, protest, and merchandising sexism in Star Wars: The Force Awakens.

• Authors : Brown, Jeffrey A.

Subjects: MOTION picture marketing; PUBLIC demonstrations; FEMINISMWALT Disney Co.STAR Wars Episode VII: The Force Awakens (Film); STAR Wars films

• Source: Feminist Media Studies; Jun2018, Vol. 18 Issue 3, p335-348, 14p

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Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015.

• Authors : Natarajan, Thamaraiselvan; Balasubramaniam, Senthil Arasu; Stephen, Gladys

Subjects: BOLLYWOOD; MOTION picture marketing; CONTENT analysis

• Source: Journal of Media Business Studies; Feb2018, Vol. 15 Issue 1, p57-88, 32p

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The Marketization of Bollywood.

• Authors : Barat, Somjit

Subjects: BOLLYWOOD; MOTION picture industry; MOTION picture marketingINDIA

• Source: Quarterly Review of Film & Video; Feb/Mar2018, Vol. 35 Issue 2, p105-118, 14p

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Extinguishing Spotlights: the Uncertain Future of Cinematic Heritage in London's Leicester Square.

• Authors : Raisbeck, Alexa

Subjects: MOTION picture theaters; PRESERVATION of motion picture theaters; MOTION picture marketingENGLAND

• Source: APUNTES - Journal of Cultural Heritage Studies; ene-jun2018, Vol. 31 Issue 1, p67-82, 16p

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Innovation in social media strategy for movie success.

• Authors : Nanda, Madhumita; Pattnaik, Chinmay; Lu, Qiang (Steven)

Subjects: TECHNOLOGICAL innovations; MOTION picture marketing; MOTION picture industryINDIA

• Source: Management Decision; 2018, Vol. 56 Issue 1, p233-251, 19p

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MEANING DISTORTION IN TRANSLATING ENGLISH FILM TITLES.

• Authors : FUCIJI, Marianna

Subjects: TITLES of motion pictures; TRANSLATING of English language; TRANSLATIONS

• Source: Translation Studies: Retrospective & Prospective Views; 2018, Vol. 21, p48-66, 19p

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Movie Piracy Networks at Alaba International Market, Lagos, Nigeria.

• Authors : Tade, Oludayo; Mmahi, Okoro Paul

Subjects: MOTION picture piracy; NOLLYWOOD; CULTURAL industries

• Source: Current Sociology; Jan2018, p274-285, 12p

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HOW SONY CREATED A MONSTER.

• Authors : Carvell, Tim

Subjects: MOTION picture marketingGODZILLA (Film : 1998)

• Source: Fortune; 6/8/1998, Vol. 137 Issue 11, p162-170, 7p, 5 Color Photographs, 1 Black and White Photograph

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KUBRICK'S GRANDEST GAMBLE.

Subjects: FILMMAKERS; MOTION picture marketing; ACHIEVED statusENGLANDBARRY Lyndon (Film); PATHS of Glory (Film); 2001: A Space Odyssey (Film)...

• Source: TIME Magazine; 12/15/1975, Vol. 106 Issue 24, p72-78, 7p

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The entertainment industry and India, Inc.

• Authors : Barat, Somjit

Subjects: MOTION picture industry; CULTURAL industries; MOTION picture marketingINDIA

• Source: Asian Cinema; Oct2017, Vol. 28 Issue 2, p219-234, 16p

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Is Category Spanning Truly Disadvantageous? New Evidence from Primary and Secondary Movie Markets.

• Authors : Keuschnigg, Marc; Wimmer, Thomas

Subjects: FILM genres; MOTION pictures; MOTION picture marketing

• Source: Social Forces; Sep2017, Vol. 96 Issue 1, p449-479, 31p

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'When I Was a Kid, the Future Was Different': Corporate Utopianism in Brad Bird's Tomorrowland.

• Authors : Hantke, Steffen

Subjects: MOTION picture marketing; CORPORATE image; UTOPIAS in motion picturesTOMORROWLAND (Film)BIRD, Brad, 1957-; CLOONEY, George, 1961-; CASSIDY, Raffey

• Source: Journal of Popular Culture; Aug2017, Vol. 50 Issue 4, p743-760, 18p

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"One trailer to bring them all and in the darkness bind them?" - The Lord of the Rings Trailers and their Communicative Functions.

• Authors : Krebs, Heike

Subjects: FILM trailers; FILMMAKING; MOTION picture marketingLORD of the Rings films; LORD of the Rings book series

• Source: Cormarë Series; 2017, Issue 37, p71-109, 39p

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Super returns to Super Bowl ads?

• Authors : Stephens-Davidowitz, Seth; Varian, Hal; Smith, Michael

Subjects: SUPER Bowl advertisements; MOTION picture advertising; ADVERTISERS

• Source: Quantitative Marketing & Economics; Mar2017, Vol. 15 Issue 1, p1-28, 28p

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Film Tourism and Post-Release Marketing Initiatives: A Longitudinal Case Study.

• Authors : Volo, Serena; Irimiás, Anna

Subjects: TOURISM & motion pictures; MOTION picture marketing; FILMMAKING

• Source: Journal of Travel & Tourism Marketing; Nov2016, Vol. 33 Issue 8, p1071-1087, 17p

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THE LAST VEXATION OF MEL.

• Authors : Corliss, Richard; Lofaro, Lina; Philadelphia, Desa

Subjects: CATHOLICS; JEWS; RELIGIOUS filmsANTI-Defamation LeaguePASSION of the Christ (Film)...

• Source: TIME Magazine; 9/1/2003, Vol. 162 Issue 9, p58-60, 3p, 1 Color Photograph

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It's a Mad Mad Mad Mad Race.

• Authors : Cagle, Jess

Subjects: MOTION picture marketing; COMEDY filmsRAT Race (Film)ZUCKER, Jerry, 1950-

• Source: TIME Magazine; 8/20/2001, Vol. 158 Issue 7, p70, 3p, 1 Color Photograph

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CAMPAIGN CZARS SOAR.

Subjects: MARKETING executives; MOTION picture industry; MOTION picture marketingUNITED StatesAYAZ, Asad; BUTCHER, Cassandra

• Source: Variety; 11/18/2020, Vol. 350 Issue 3, p64-70, 5p, 6 Color Photographs, 38 Black and White Photographs

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Moving pictures across colonial boundaries: the multiple nationalities of the American Biograph in Southeast Asia.

• Authors : Ruppin, Dafna; Tofighian, Nadi

Subjects: MOTION picture distribution; MOTION picture marketing; MOTION picture historySOUTHEAST AsiaAMERICAN Mutoscope & Biograph Co.

• Source: Early Popular Visual Culture; May2016, Vol. 14 Issue 2, p188-207, 20p

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Competencies and success of motion picture actors: a resource-based and competence-based empirical analysis.

• Authors : Wirtz, Bernd W.; Mermann, Marina; Daiser, Peter

Subjects: MOTION picture actors & actresses; FILMMAKING; MOTION picture marketing

• Source: Journal of Media Practice; Mar2016, Vol. 17 Issue 1, p98-116, 19p

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Analyzing superstars' power using support vector machines.

• Authors : Suárez-Vázquez, Ana; Quevedo, José

Subjects: MOTION picture actors & actresses; MOTION picture marketing; SUPPORT vector machines

• Source: Empirical Economics; Dec2015, Vol. 49 Issue 4, p1521-1542, 22p, 1 Diagram, 8 Charts

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OUT OF THE HOLLYWOOD VAULT.

• Authors : DUMAS, TIMOTHY

Subjects: MOTION picture industry personnel; MOTION picture industry; MOTION picture marketingUNITED StatesWAYNE, John, 1907-1979

• Source: Greenwich Magazine; Aug2017, Vol. 70 Issue 8, p88-94, 7p, 4 Color Photographs, 9 Black and White Photographs

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Financial Reporting By Business Segments.

Subjects: BUSINESS finance; FINANCIAL statements; CORPORATE accountingALTOS de Chavon (Dominican Republic); DOMINICAN Republic

• Source: TIME Magazine; 2/5/1979, Vol. 113 Issue 6, p46-48, 3p

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A blow-away summer?

• Authors : Streisand, Betsy

Subjects: MOTION picture marketing

• Source: U.S. News & World Report; 5/20/96, Vol. 120 Issue 20, p43, 3p, 4 Color Photographs

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Making the most of those films in the vault.

Subjects: TELEVISION broadcasting; MOTION picture industry; MOTION picture marketing

• Source: BusinessWeek; 4/13/1981, Issue 2683, p148-156, 3p

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DIGITAL DYNAMOS.

Subjects: INTERNET marketing; MOTION picture marketingSITUATION Interactive (Company); HULU LLC; FX Networks LLCCAMPBELL, Kelly

• Source: Variety; 11/5/2019, Vol. 346 Issue 1, p136-141, 5p, 42 Color Photographs

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