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Academic Journal

A24 AND THE ASIAN AMERICAN PRESTIGE FILM.

Subjects: ASIAN American filmmakers; ACADEMY Awards; INDEPENDENT filmsA24 (Company)

  • Source: Film Quarterly; Winter2023, Vol. 77 Issue 2, p20-31, 12p

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Academic Journal

Video Content Marketing: The Making of Clips.

Subjects: MOTION picture marketing; FILM trailers; VIDEO excerpts

  • Source: Journal of Marketing; Jul2018, Vol. 82 Issue 4, p86-101, 16p, 1 Diagram, 6 Charts, 2 Graphs

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Periodical

A Piece of The Rock.

Subjects: ACTORS; SOCIAL media; MOTION picture audiencesUNITED StatesJOHNSON, Dwayne, 1972-

  • Source: Forbes; 8/31/2018, Vol. 201 Issue 6, p102-105, 4p, 8 Color Photographs, 1 Graph

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Academic Journal

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market.

Subjects: PRODUCT life cycle; ADVERTISING effectiveness; MOTION picture marketing

  • Source: Journal of Marketing Research (JMR); Aug2016, Vol. 53 Issue 4, p608-627, 60p, 2 Diagrams, 20 Charts, 11 Graphs

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Academic Journal

A Rose by Any Other Name May Smell Different: Why Are the Japanese Titles of Shakespearean Films So Odd?

Subjects: MOTION pictures; MOTION picture marketingJAPANCORIOLANUS (Film)...

  • Source: Critical Survey; Spring2021, Vol. 33 Issue 1, p59-71, 13p

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Academic Journal

The comparative impact of critics and consumers.

Subjects: CONSUMERS' reviews; USER-generated content; FILM reviewing

  • Source: International Journal of Market Research; 2013, Vol. 55 Issue 3, p413-436, 24p, 6 Charts, 1 Graph

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Academic Journal

Another Form of Life: Science-Fiction Marketing and The Blob (1958).

Subjects: MOTION picture marketing; SCIENCE fiction; FILM genresPARAMOUNT Pictures Corp.BLOB, The (Film)

  • Source: Film History; 2020, Vol. 32 Issue 4, p119-140, 22p, 6 Color Photographs

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Academic Journal

Marketing Italian Filmmaking in the United States: A Newly Uncovered Interview with Vittorio De Sica.

Subjects: ITALIAN films; FILMMAKING; MOTION picture marketingDE Sica, Vittorio, 1901-1974

  • Source: Italian American Review; Winter2020, Vol. 10 Issue 1, p54-75, 22p

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Academic Journal

Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels.

Subjects: REAL options (Finance); MOTION picture industry; MOTION picture marketing

  • Source: Contemporary Accounting Research; Winter2011, Vol. 28 Issue 5, p1438-1466, 29p

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Academic Journal

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures.

Subjects: BRAND extension; MOTION picture marketing; BRAND equity

  • Source: Journal of Marketing; Nov2009, Vol. 73 Issue 6, p167-183, 17p, 1 Diagram, 5 Charts, 1 Graph

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  • 1-10 of  825 results for ""MOTION picture marketing""