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FOR THE MOVIE BIZ, THE PLOT THICKENS.

• Authors : Stanley, T. L.

Subjects: *MOTION picture industry; *CONSUMERS; *MARKETINGUNITED States

• Source: Brandweek. 6/16/2008, Vol. 49 Issue 24, pS030-SO31. 2p.

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Culture Trends.

Subjects: STATISTICS; ADVERTISING; ADVERTISERSUNITED States

• Source: Brandweek. 3/21/2005, Vol. 46 Issue 12, following pS10. 3p. 8 Charts.

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Culture Trends.

Subjects: ADVERTISING; COMPUTER software industry; BLOCKBUSTERS (Motion pictures)UNITED States

• Source: Brandweek. 4/4/2005, Vol. 46 Issue 14, pC1-C2. 2p. 4 Charts.

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Culture Trends.

Subjects: ADVERTISING; MASS markets; COSMETICS advertisingUNITED States

• Source: Brandweek. 3/14/2005, Vol. 46 Issue 11, following p33. 2p. 5 Charts.

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Better Times Give Execs License to Try New Things.

• Authors : Ebenkamp, Becky; Wasserman, Todd; Benezra, Karen

Subjects: LICENSED products; MARKETING strategy; MARKETING

• Source: Brandweek. 6/14/2004, Vol. 45 Issue 24, p8-10. 2p. 2 Color Photographs.

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Time to send a message: whether to promote a film release or get consumers talking in a bar, marketers are going mobile as text messaging takes off. The question is, will enough people respond?

• Authors : Taylor, Catharine P.

• Source: Brandweek. 2004, Vol. 45, Issue 27, pages. 4

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Culture Trends.

Subjects: MASS media; TELEVISION programs; MOTION picturesUNITED States

• Source: Brandweek. 12/2/2002, Vol. 43 Issue 44, p1. 3p.

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From Hype to Hope.

• Authors : Siegel, Seth M.

• Source: Brandweek. 2001, Vol. 42, Issue 24, pages. 24

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Kellogg Sponsors Minisite For Disney Animated Film.

• Authors : OWENS, JENNIFER

• Source: Brandweek. 2001, Vol. 42, Issue 21, pages. 36

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DISNEY SELL-MATES.

• Authors : Finnigan, David; Reyes, Sonia; Beirne, Mike

• Source: Brandweek. 2001, Vol. 42, Issue 18, pages. 5

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