Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film.

  • Authors : Redondo I; Department of Finance and Commercial Research, Autonomous University of Madrid, Madrid, Spain.; Russell CA

Subjects: Advertising* ; Alcohol Drinking* ; Alcoholic Beverages*

  • Source: Drug and alcohol review [Drug Alcohol Rev] 2018 Apr; Vol. 37 Suppl 1, pp. S366-S374. Date of Electronic Publication: 2018 Feb 06.Publisher: Wiley-Blackwell Country of Publication: Australia NLM ID: 9015440 Publication Model: Print-Electronic Cited

Record details

×
Academic Journal

Alcohol brand appearances in US popular music.

Subjects: CULTURE -- Psychological aspects; ADVERTISING; ALCOHOL drinkingUNITED States

  • Source: Addiction. Mar2012, Vol. 107 Issue 3, p557-566. 10p. 1 Diagram, 3 Charts.

Record details

×
Periodical

In Case You Haven't Heard...

Subjects: TEENAGE boys; CIGARETTE smokers; TOBACCO advertising

  • Source: Alcoholism & Drug Abuse Weekly. 1/10/2005, Vol. 17 Issue 2, p8-8. 1/8p.

Record details

×
  • 1-10 of  214 results for ""Motion pictures""