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Language : english Publication : advertising age Subject : diapers Filter by : Author

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Periodical

The economy's latest casualty: America's baby bottoms.

Authors : NEFF, JACK

Subjects: *INFANT health; *INFANT care; *INFANTSUNITED States

Source: Advertising Age. 9/5/2011, Vol. 82 Issue 31, p1-21. 2p. 1 Chart.

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Periodical

WHAT'S BEHIND DIAPERS' DIRTY TRUTH TACK? THE SMELL OF SUCCESS.

Authors : NEFF, JACK

Subjects: *DIAPERS; *RATE of return on advertising; *WIT & humor in advertisingSAATCHI & Saatchi New York (Company) ; J. Walter Thompson Co. Inc.

Source: Advertising Age. 1/31/2011, Vol. 82 Issue 5, p2-7. 2p.

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Periodical

Inside P&G's PR playbook: How Pampers battled diaper debacle.

Authors : Neff, Jack

Subjects: *DAMAGE control (Public relations); *CORPORATE public relations; *DIAPERSPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 5/10/2010, Vol. 81 Issue 19, p1-22. 2p.

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Periodical

P&G diaper drubbing offers lesson for others.

Authors : Neff, Jack

Subjects: *CONSUMER preferences; *PRODUCT image; *PRODUCT acceptancePROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 1/18/2010, Vol. 81 Issue 3, p1-21. 2p.

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Periodical

P&G relies on power of Mommy bloggers.

Authors : Neff, Jack

Subjects: *DIAPERS; *BLOGS; *EMPLOYMENT of mothersPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 7/14/2008, Vol. 79 Issue 27, p4-24. 2p.

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Periodical

P&G diaper demand surges on turnaround.

Authors : Neff, Jack

Subjects: *ECONOMIC demand; *DIAPERS; *RETAIL industryPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p4-49. 2p. 1 Chart.

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Periodical

K-C's Huggies plans baby wipe, wash line.

Authors : Neff, Jack

Subjects: *INFANTS' supplies; *PRODUCT lines; *DIAPER industryKIMBERLY-Clark Corp. 006072136 KIMBERLY-Clark Corp. KIMBERLY-Clark Corp. 006072136 006072136 KIMBERLY-Clark Corp. 006072136 KMB

Source: Advertising Age. 12/8/2003, Vol. 74 Issue 49, p4-37. 2p.

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Periodical

Benetton goes from death row to diapers.

Authors : Neff, Jack

Subjects: *DIAPER industry; *DIAPERSBENETTON Group SpA BENETTON Group SpA BENETTON Group SpA BNG

Source: Advertising Age. 4/3/2000, Vol. 71 Issue 14, p1-67. 2p. 1 Color Photograph.

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Periodical

Kids take longer to train; diaper business swells.

Authors : Neff, Jack

Subjects: *MARKETING; DIAPERS; TOILET trainingPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; KIMBERLY-Clark Corp. 006072136 KIMBERLY-Clark Corp. KIMBERLY-Clark Corp. 006072136 006072136 KIMBERLY-Clark Corp. 006072136 KMB

Source: Advertising Age. 7/20/1998, Vol. 69 Issue 29, p3-31. 2p. 5 Color Photographs.

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Periodical

AFTER BIG STINK OVER DRY MAX, P&G SAYS ITS SALES ARE STRONGER.

Authors : NEFF, JACK

Subjects: *PRODUCT management; *DIAPERS; *DAMAGE control (Public relations)PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

Source: Advertising Age. 9/5/2011, Vol. 82 Issue 31, p21-21. 2/3p.

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