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P&G plays catch up, turns to experiential marketing; Follows lead of Unilever, others in sector trend.

• Authors : Neff, Jack

• Source: Advertising Age. 2004, Vol. 75, Issue 32, pages. 10

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MANY SHOPS HATE IT, MANY ADVERTISERS LOVE IT: WHY SPEC CREATIVE SHOULD GO AWAY, BUT WON'T.

• Authors : NEFF, JACK

Subjects: *ADVERTISING agencies; *ADVERTISING executives; *MARKETING management

• Source: Advertising Age. 1/9/2012, Vol. 83 Issue 2, p10-11. 2p.

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HALLOWEEN MAY HELP WALMART BREAK CURSE.

• Authors : NEFF, JACK

Subjects: *SEASONAL markets; *SEASONAL sales promotion; *HALLOWEENWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT

• Source: Advertising Age. 10/24/2011, Vol. 82 Issue 38, p2-3. 2p.

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ANA attendees grapple with new reality.

• Authors : ZMUDA, NATALIE ; NEFF, JACK; SCHULTZ, E. J.

Subjects: *CONFERENCES & conventions; *CONFERENCE attendance; *MARKETING executivesUNITED StatesASSOCIATION of National Advertisers ASSOCIATION of National Advertisers ASSOCIATION of National Advertisers 005917851

• Source: Advertising Age. 10/24/2011, Vol. 82 Issue 38, p1-20. 2p.

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As devices and distribution compete, content enjoys a renaissance.

• Authors : NEFF, JACK

Subjects: *MASS media industry; *FINANCING of high technology industries; *MASS media & economicsAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN; APPLE Inc. APPLE Inc. APPLE Inc. AAPL

• Source: Advertising Age. 10/3/2011, Vol. 82 Issue 35, p2-3. 2p. 3 Charts.

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Reckitt ads feature Consumer Reports results despite ban.

• Authors : NEFF, JACK

Subjects: *DETERGENTS; *COMPARATIVE advertising; *COMMERCIAL product testingRECKITT Benckiser Group PLCCONSUMER Reports (Periodical)

• Source: Advertising Age. 9/12/2011, Vol. 82 Issue 32, p2-20. 2p.

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The economy's latest casualty: America's baby bottoms.

• Authors : NEFF, JACK

Subjects: *INFANT health; *INFANT care; *INFANTSUNITED States

• Source: Advertising Age. 9/5/2011, Vol. 82 Issue 31, p1-21. 2p. 1 Chart.

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A prepaid card good for ... one full-size frozen pizza?

• Authors : NEFF, JACK

Subjects: *STORED-value cards; *SMART cards; *DIRECT marketingYOUNG America Corp. YOUNG America Corp. YOUNG America Corp. 019604045 ; CITI Prepaid Services (Company)

• Source: Advertising Age. 8/8/2011, Vol. 82 Issue 29, p3-25. 2p.

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Comparative claims resurface in tampon wars.

• Authors : NEFF, JACK

Subjects: *ADVERTISING campaigns; *COMPARATIVE advertising; *TAMPONSKIMBERLY-Clark Corp. 006072136 KIMBERLY-Clark Corp. KIMBERLY-Clark Corp. 006072136 006072136 KIMBERLY-Clark Corp. 006072136 KMB; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; OGILVY & Mather Worldwide Inc.

• Source: Advertising Age. 7/25/2011, Vol. 82 Issue 28, p2-22. 2p. 1 Chart.

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Coupons are hot, but are they a bargain for brands?

• Authors : NEFF, JACK

Subjects: *COUPONS (Retail trade); *MARKETING management; *CONSUMER behaviorGROUPON Inc. ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 7/11/2011, Vol. 82 Issue 27, p10-12. 3p. 3 Charts.

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