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Periodical

Coke v. Pepsi: Return to war.

Authors : CHURA, HILLARY; FRIEDMAN, WAYNE; MACARTHUR, KATE

Subjects: COCA-Cola Co.; PEPSICO Inc.; BEVERAGE industry

Source: Advertising Age. 11/25/2002, Vol. 73 Issue 47, p1-32. 2p. 4 Color Photographs.

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Periodical

Dew extends to energy drinks with Amp.

Authors : Chura, Hillary

Subjects: BEVERAGE industry; NEW product development; PEPSICO Inc.

Source: Advertising Age. 9/3/2001, Vol. 72 Issue 36, p3-23. 2p.

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Periodical

Grabbing Bull by tail.

Authors : Chura, Hillary

Subjects: PEPSICO Inc.; SNAPPLE Beverage Corp.; RED Bull GmbHUNITED States

Source: Advertising Age. 6/11/2001, Vol. 72 Issue 24, p4-47. 2p. 1 Color Photograph.

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Periodical

Powerade's play gooses Gatorade.

Authors : Chura, Hillary; Thompson, Stephanie

Subjects: BEVERAGES; PEPSICO Inc.; COCA-Cola Co.UNITED States

Source: Advertising Age. 2/18/2002, Vol. 73 Issue 7, p5-5. 1/3p.

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Periodical

Coke plans 'real thing' global attack.

Authors : Fahey, Alison; Levin, Gary; Dagnoli, Judann

Subjects: COCA-Cola Co.; ADVERTISING campaigns; PEPSICO Inc.UNITED States

Source: Advertising Age. 8/5/1991, Vol. 62 Issue 32, p1-36. 2p. 1 Color Photograph.

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Periodical

French cola wars.

Authors : Crumley, Bruce

Subjects: PEPSICO Inc.; BRAND name products; NESTLE Waters North America Inc.FRANCE

Source: Advertising Age. 12/17/1990, Vol. 61 Issue 52, p22-22. 1/4p.

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Periodical

Frito, Enrico team up.

Authors : Lawrence, Jennifer; Winters, Patricia

Subjects: ENRICO, Roger, 1944-2016; EXECUTIVES; CHAIRMAN of the board

Source: Advertising Age. 12/17/1990, Vol. 61 Issue 52, p2-2. 1/5p. 1 Black and White Photograph.

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