Subjects: STRATEGIC alliances (Business); ADVERTISING spending; ADVERTISING rates
Record details
Subjects: ADVERTISING; ADVERTISING agencies; CHRYSLER Corp. (1925-1998)
Subjects: PEPSICO Inc.; PRODUCT management; MARKETING management
Subjects: QUAKER Oats Co.; MERGERS & acquisitions; MANAGEMENT
Subjects: PEPSICO Inc.; SOFT drink marketing; ADVERTISING spending
Subjects: PEPSICO Inc.; ADVERTISING spending; RATE of return on advertising
Subjects: PEPSICO Inc.; TELEVISION advertising spending; ADVERTISING campaigns
Subjects: TELEVISION advertising; TELEVISED sports; SUPER Bowl (Football game)
Subjects: ADVERTISING agencies; JUNIPER Park (Company); MARKETING management
Subjects: PEPSICO Inc.; MARKETING management; ADVERTISING agency & client