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Subjects: *ADVERTISING; *TELEVISION advertisingCHINA; UNITED KingdomPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; OMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMC; DIAGEO PLC DIAGEO PLC DIAGEO PLC DEO

• Source: Advertising Age. 2/20/2006, Vol. 77 Issue 8, p10-10. 1/9p.

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PEPSICO INSIGHTS ON CHINA.

Subjects: *FOOD industry; FOOD preferencesCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 12/9/2013, Vol. 84 Issue 43, p15-15. 1p.

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HOW PEPSICO DREAMS UP NEW PRODUCTS IN CHINA.

Subjects: *FOOD industry; *RESEARCH & development; *SNACK food industryCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 12/9/2013, Vol. 84 Issue 43, p14-14. 1p.

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Pepsi films minimovie for Chinese New Year push.

• Authors : Beattie, Anita Chang

Subjects: *ADVERTISING campaigns; *ADVERTISING; *GOVERNMENT policyCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 2/4/2013, Vol. 84 Issue 5, p10-10. 1p.

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Consumers literally the face of Pepsi's latest China push.

• Authors : Madden, Normandy

Subjects: *PRIZE contests in advertising; *CONSUMERS; ALUMINUM cansCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP...

• Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p24-24. 1/2p.

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New faces at Coke, Pepsi in China signal emphasis on digital media.

• Authors : Madden, Normandy

Subjects: *MARKETING strategy; *INTERNET marketing; *PERSONNEL changesCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

• Source: Advertising Age. 1/1/2007, Vol. 77 Issue 1, p6-6. 1/4p. 2 Color Photographs.

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Consumers to create Pepsi spot in China.

• Authors : Madden, Normandy

Subjects: *CONSUMERS; *TELEVISION advertising; CONTESTSCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 6/5/2006, Vol. 77 Issue 23, p15-15. 1/9p.

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Richard Lee.

• Authors : Madden, Normandy

Subjects: *EXECUTIVES; *BRAND identification; *PRODUCT managementCHINAPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP...

• Source: Advertising Age. 11/14/2005, Vol. 76 Issue 46, Special section p4-4. 1/3p. 1 Color Photograph.

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HOW PEPSICO DREAMS UP NEW PRODUCTS IN CHINA; Shanghai research center caters to local tastes--and works to outsmart copycat brands.

• Source: Advertising Age. 2013, Vol. 84, Issue 43.

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WOMEN TO WATCH CHINA; KATTY LAM.

• Authors : Doland, Angela

• Source: Advertising Age. 2013, Vol. 84, Issue 29.

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