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Periodical

Liquids ban: big hassle, big marketing opportunity.

Authors : Pollack, Judann; Bureau Reports

Subjects: *MARKETING; *ADVERTISING; *CUSTOMER relationsUNITED States

Source: Advertising Age. 8/14/2006, Vol. 77 Issue 33, p1-27. 2p. 1 Graph.

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Periodical

Marketers slap network TV in survey on ROI.

Authors : Pollack, Judann

Subjects: *DIRECT marketing; *MARKETING; *RATE of return

Source: Advertising Age. 10/13/2003, Vol. 74 Issue 41, pCOV-66. 2p. 1 Chart, 3 Graphs.

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Periodical

Big G closes in on No.1 Kellogg.

Authors : Pollack, Judann

Subjects: *MARKETING; *CEREAL products industry; *MARKET shareUNITED StatesGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GIS; KELLOGG Co. 080600430 KELLOGG Co. KELLOGG Co. 080600430 080600430 KELLOGG Co. 080600430 K

Source: Advertising Age. 9/27/1999, Vol. 70 Issue 40, ps8-s46. 2p. 2 Charts.

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Periodical

Kraft plots next candy: Gal 'toids.

Authors : Pollack, Judann

Subjects: *MARKET positioning; *MARKETING; CANDYCALLARD & Bowser-Suchard Inc. ; KRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT; LEO Burnett Co. Inc.

Source: Advertising Age. 6/21/1999, Vol. 70 Issue 26, preceding p1-48. 2p. 1 Color Photograph.

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Periodical

Tatham reorganization includes equity buyback.

Authors : Pollack, Judann; Petrecca, Laura

Subjects: *CORPORATE reorganizations; *ADVERTISING agencies; *MARKETINGEURO RSCG Tatham LLCBAGLIVO, Mary

Source: Advertising Age. 5/17/1999, Vol. 70 Issue 21, preceding p1-64. 2p. 1 Color Photograph.

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Periodical

Nabisco bids to recapture lost leadership.

Authors : Pollack, Judann

Subjects: *MARKETING; FOOD advertising; BAKED productsNABISCO Group Holdings Corp. NABISCO Group Holdings Corp. NABISCO Group Holdings Corp. NGHLENNY, Rick

Source: Advertising Age. 5/3/1999, Vol. 70 Issue 19, p1-22. 2p. 2 Color Photographs.

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Periodical

Dog days.

Authors : Pollack, Judann; Cardona, Mercedes M.; Cuneo, Alice Z.

Subjects: *MARKETING; *ADVERTISING; *CONSUMPTION (Economics)UNITED StatesOSCAR Mayer Foods Corp. OSCAR Mayer Foods Corp. OSCAR Mayer Foods Corp. 026439633 ; SARA Lee Corp. 005213962 SARA Lee Corp. SARA Lee Corp. 005213962 005213962 SARA Lee Corp. 005213962 SLE

Source: Advertising Age. 4/26/1999, Vol. 70 Issue 18, p16-20. 2p. 3 Color Photographs, 1 Chart, 1 Graph.

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Periodical

Nabisco promotion roster sliced in half.

Authors : Pollack, Judann

Subjects: *MARKETING; *MARKETING strategy; *ADVERTISING agenciesUNITED StatesNABISCO Foods Group Inc.

Source: Advertising Age. 4/26/1999, Vol. 70 Issue 18, p1-54. 2p.

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Periodical

Kraft slices budget for corporate campaign.

Authors : Pollack, Judann

Subjects: *ADVERTISING campaigns; *MARKETING; *WEBSITESKRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT

Source: Advertising Age. 1/4/1999, Vol. 70 Issue 1, p1-26. 2p.

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Periodical

Wrigley's Everest mint gum to challenge Kraft's Altoids.

Authors : Pollack, Judann

Subjects: *MARKETING; CHEWING gum; BAD breathWM. Wrigley Jr. Co. WM. Wrigley Jr. Co. WM. Wrigley Jr. Co. WWY; BBDO Worldwide Inc. BBDO Worldwide Inc. BBDO Worldwide Inc. 006980825

Source: Advertising Age. 11/23/1998, Vol. 69 Issue 47, p3-29. 2p. 1 Color Photograph.

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