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How to Realize ROI From Personalization.

• Authors : MARTIN, ERIK J.

Subjects: *RATE of return; *CONTENT marketing; *ENTERPRISE content management

• Source: EContent. Mar2016, Vol. 39 Issue 2, p6-8. 3p.

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The Future Is Now: Performance-Driven Content.

• Authors : NICHOLS, KEVIN P.

Subjects: *RATE of return; *USER interfaces; *PLANNING

• Source: EContent. Dec2015, Vol. 38 Issue 10, p18-19. 2p.

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Overcoming the Challenges of Calculating Digital Marketing ROI.

• Authors : LOPRESTI, MICHAEL J.

Subjects: *INTERNET marketing; *RATE of return; *ELECTRONIC commerceLAPIDES, Mitch; WINSPER, Jeff

• Source: EContent. Jul/Aug2014, Vol. 37 Issue 6, p6-10. 3p.

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CONTENT MARKETING METRICS THAT MATTER.

• Authors : MARTIN, ERIK J.

Subjects: CONTENT marketing; RATE of return; MARKETING management

• Source: EContent. Apr2016, Vol. 39 Issue 3, p10-14. 5p.

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How Big Is the Smile?

• Authors : White, Martin

Subjects: *INTRANETS (Computer networks); *RATE of return

• Source: EContent. Nov2001, Vol. 24 Issue 9, p50. 2p.

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HOW MUCH IS Your Content Worth?

• Authors : Miller, Ron

Subjects: RATE of return; ARIKAN, Akin; INTERNET marketing

• Source: EContent. Mar2008, Vol. 31 Issue 2, p38-42. 5p.

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Applied Science & Technology Full Text (H.W. Wilson)

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Applied Science & Technology Full Text (H.W. Wilson)

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Applied Science & Technology Full Text (H.W. Wilson)

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How to Make Performance Optimization a Reality in 2016.

• Authors : BOURGEOIS, TIM¹

Subjects: *MARKETING personnel; *RATE of return; *INTERNET marketing

• Source: EContent. Mar2016, Vol. 39 Issue 2, p32-32. 1p.

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