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Do You Know the Two Types of ROI? Do You Have Both?

• Authors : Tompkins, Christopher¹

Subjects: *SOCIAL media in marketing; *RATE of return; *MARKETING

• Source: Nonprofit World. Jul-Sep2023, Vol. 41 Issue 3, p18-19. 2p.

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Viewership Is Falling, Rates Are Rising, Yet Advertisers Still Flock To The Super Bowl.

• Authors : Young, Jabari (AUTHOR)

Subjects: *ADVERTISERS; *RATE of return

• Source: Forbes.com. 2/12/2023, pN.PAG-N.PAG. 1p.

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How to Start Measuring Your PR Success.

• Authors : Flynn, Angelica¹

Subjects: *COMMUNICATION; *RATE of return; *MARKETING

• Source: Public Relations Strategies & Tactics. Sep2020, Vol. 3 Issue 8, p1-2. 2p.

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A Better Way to Calculate the ROI of Your Marketing Investment.

• Authors : Reinartz, Werner¹; Venkatesan, Rajkumar²

Subjects: *RATE of return; *MARKETING; STATISTICAL models

• Source: Harvard Business Review Digital Articles. 11/10/2015, p2-5. 4p.

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Digital marketing delivers big wins for home goods retailer.

Subjects: *RATE of return; *RETAIL industry; *CONSUMERS

• Source: RetailCustomerExperience.com. 6/19/2023, pN.PAG-N.PAG. 1p.

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CX measurement 'crucial' for determining value.

Subjects: *CUSTOMER experience; *RATE of return

• Source: RetailCustomerExperience.com. 4/12/2023, pN.PAG-N.PAG. 1p.

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Getting Serious About Marketing ROI.

• Authors : Crosby, Lawrence A.¹

Subjects: *RATE of return; *RATIO analysis; *MARKETING managementCONFERENCE Board Inc.

• Source: Marketing Management. May/Jun2009, Vol. 18 Issue 3, p10-11. 2p. 1 Color Photograph.

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Beyond ROI.

• Authors : Wyner, Gordon A.¹

Subjects: *MARKETING research; *RATE of return; *INVESTMENTS

• Source: Marketing Management. May/Jun2006, Vol. 15 Issue 3, p8-9. 2p. 1 Color Photograph.

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NCREIF: CRE investor core equity returns higher in Q2.

Subjects: *COMMERCIAL real estate; *RATE of return; *REAL propertyUNITED States

• Source: Mortgage Banking. Sep2011, Vol. 71 Issue 12, p103-104. 2p.

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Bankrupt idea.

• Authors : Reed, David

Subjects: *RATE of return; *RETURN on assets; *FINANCIAL performance

• Source: Precision Marketing. 9/8/2006, Vol. 18 Issue 40, p27-28. 2p.

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