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Serving a Diverse Market: Publishers discuss what they're doing to reach a broader range of readers

• Authors : Patrick, Diane; Reid, Calvin

• Source: Publishers Weekly. November 21, 2022, Vol. 269 Issue 48, p23, 10 p.

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How Comics Got to Now: A combination of factors helped comics and graphic novels establish a strong foothold in the book trade

• Authors : Reid, Calvin

• Source: Publishers Weekly. April 25, 2022, Vol. 269 Issue 17, p232, 5 p.

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Archie Navigates the Pandemic

• Authors : Reid, Calvin

• Source: Publishers Weekly. May 23, 2022, Vol. 269 Issue 22, p10, 2 p.

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Looking Ahead at New York Comic Con.

• Authors : Reid, Calvin (AUTHOR); Aquino, Gilcy (AUTHOR)

Subjects: *COMIC book stores; *GRAPHIC novels; *MARKETING

• Source: Publishers Weekly. 10/14/2019, Vol. 266 Issue 41, p6-8. 2p. 3 Color Photographs.

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Selling E-books in an Evolving Marketplace.

• Authors : Reid, Calvin

Subjects: *PUBLISHING; *ELECTRONIC books; *BUSINESS modelsDIVERSION Books (Company)WAXMAN, Scott

• Source: Publishers Weekly. 4/4/2016, Vol. 263 Issue 14, p4-13. 3p.

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Lower East Side Survivor: Book Club

• Authors : Reid, Calvin

• Source: Publishers Weekly. Oct 5, 2020, Vol. 267 Issue 40, p7, 1 p.

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Can 'big data' fix book marketing? Thanks to a new generation of software and computing tools, in the future, book marketing will be determined by data rather than by intuition

• Authors : Reid, Calvin

• Source: Publishers Weekly. May 28, 2012, Vol. 259 Issue 22, p54, 6 p.

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A Decade of Graphic Novels From Abrams ComicArts

• Authors : Reid, Calvin

• Source: Publishers Weekly. April 22, 2019, Vol. 266 Issue 16, p8, 2 p.

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Turning Print into an Interactive Storefront.

• Authors : Reid, Calvin

Subjects: *MOBILE apps; *AUGMENTED reality; *PUBLISHINGLAYAR BV

• Source: Publishers Weekly. 2/25/2013, Vol. 260 Issue 8, p2-3. 2p.

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Do Mass Market Originals Still Work?

• Authors : Reid, Calvin; Habash, Gabe

Subjects: *MASS marketing; *PAPERBACKS; *FICTIONBUSH, Nancy

• Source: Publishers Weekly. 9/3/2012, Vol. 259 Issue 36, p3-4. 2p.

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