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Academic Journal

Large-scale sports events, sports gambling market and promotion risk management: Theoretical model and case analysis based on option hedging theory

Authors : Chen, Qi-an; Zhao, Xu; Zhang, Guohong

Source: PLoS ONE. June 21, 2023, Vol. 18 Issue 6, e0286990

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Periodical

Red Bull.

Subjects: *SPORTS sponsorship; *MARKETING; *CONSUMERSRED Bull GmbHMADDISON, Robbie; HOLT, Katie

Source: Event. Aug2009, p34-35. 2p.

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Periodical

DRIVEN TO SUCCEED: A road trip through the best auto activations of the year.

Authors : O'Loughlin, Sandra

Subjects: *MARKETING strategy; *MARKETING; SPORTS events

Source: Event Marketer Magazine. Dec2017, Vol. 16 Issue 6, p12-15. 4p.

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Academic Journal

Regulating Ambush Marketing in an Increasingly Social Era.

Authors : Grady, John

Subjects: SOCIAL marketing; SPORTS events; SPECIAL events

Source: International Journal of Sport Communication; Sep2023, Vol. 16 Issue 3, p315-320, 6p

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Academic Journal

Education Full Text (H.W. Wilson)

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Periodical

Chipotle goes BOGO for basketball championship.

Subjects: SPORTS events; CHAMPIONSHIPS; BASKETBALLCHIPOTLE Mexican Grill Inc. 806058632 CHIPOTLE Mexican Grill Inc. CHIPOTLE Mexican Grill Inc. 806058632 806058632 CHIPOTLE Mexican Grill Inc. 806058632 CMG

Source: FastCasual.com. 6/3/2022, pN.PAG-N.PAG. 1p.

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Periodical

The new sporting adventure.

Authors : Kemp, Ed

Subjects: *SPORTS marketing; *ADVERTISING; *MARKETINGUNITED Kingdom

Source: Marketing (00253650). 6/18/2008, p28-29. 2p.

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Periodical

RACING FOR EYEBALLS.

Authors : Daniels, Chris

Subjects: *MARKETING; *ADVERTISING; SPORTS eventsMONTREAL (Quebec); QUEBEC (Province)KANGAROO Media Inc.

Source: Marketing Magazine. 12/10/2007, Vol. 112 Issue 23, p45-48. 3p. 1 Color Photograph.

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News

Salem Sports Events, LLC Announces Appointment of Chief Revenue Officer

Authors : Salem Sports Events LLC

Source: Business Wire (English). 10/17/2023.

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Periodical

Olympic challenges.

Authors : Hall, Tom

Subjects: *MARKETING; SPORTS events; OLYMPIC Games (30th : 2012 : London, England)LONDON (England); ENGLANDALLEN, Rob; WILKINS, James; CLARKE, Chris

Source: Conference & Incentive Travel. Oct2011, p45-47. 2p.

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