Search Results

Local Network Effects in the Adoption of a Digital Platform*.

• Authors : Kim, Jin‐Hyuk¹ (AUTHOR) ; Newberry, Peter² (AUTHOR) ; Wagman, Liad³ (AUTHOR)

Subjects: *SPORTS marketing; FANTASY sports; DIGITAL technology

• Source: Journal of Industrial Economics. Sep2022, Vol. 70 Issue 3, p493-524. 32p. 6 Charts, 5 Graphs.

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Create Sports Marketing Partnerships.

Subjects: *SPORTS sponsorship; *SPORTS marketing; *SPORTS teams

• Source: Nonprofit Communications Report. Nov2021, Vol. 19 Issue 11, p3-3. 1p.

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Customer retention in sports organization marketing: examining the impact of team identification and satisfaction with team performance.

• Authors : Gray, Gordon T.¹ (AUTHOR); Wert‐Gray, Stacia¹ (AUTHOR)

Subjects: *RELATIONSHIP marketing; *SPORTS marketing; SPORTS spectators

• Source: International Journal of Consumer Studies. May2012, Vol. 36 Issue 3, p275-281. 7p.

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Assessing the drivers of sport sponsor identification: Findings from an empirical lab study.

• Authors : Breuer, Christoph¹; Rumpf, Christopher²

Subjects: *SPORTS sponsorship; *SPORTS marketing; *LOGOS (Symbols)

• Source: Thunderbird International Business Review. Nov/Dec2011, Vol. 53 Issue 6, p739-746. 8p. 3 Charts.

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Secondary Behavioural Incentives: Bonus Points and Rugby Professionals.

• Authors : Lenten, Liam J. A.¹; Winchester, Niven²

Subjects: *PROFESSIONAL sports; *PROFESSIONAL employees; *SPORTS marketing

• Source: Economic Record. Sep2015, Vol. 91 Issue 294, p386-398. 13p. 4 Charts.

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LOCATION AND SURVIVAL IN THE NATIONAL HOCKEY LEAGUE.

• Authors : Jones, J. C. H.¹; Ferguson, D. G.¹

Subjects: *SPORTS franchises; *SPORTS marketing; *RETAIL franchisesNATIONAL Hockey League NATIONAL Hockey League NATIONAL Hockey League 138084298

• Source: Journal of Industrial Economics. Jun88, Vol. 36 Issue 4, p443-457. 15p. 1 Chart.

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THE GLOBAL SPORTS-MEDIA NEXUS: REFLECTIONS ON THE 'SUPER LEAGUE SAGA' IN AUSTRALIA.

• Authors : McGaughey, Sara L.¹ ; Liesch, Peter W.²

Subjects: *MANAGEMENT literature; *SPORTS & economics; *SPORTS marketingAUSTRALIA

• Source: Journal of Management Studies (Wiley-Blackwell). May2002, Vol. 39 Issue 3, p383-416. 34p. 3 Charts.

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What’s Causing Overreaction? An Experimental Investigation of Recency and the Hot-hand Effect.

• Authors : Offerman, Theo¹ ; Sonnemans, Joep¹

Subjects: *STOCK exchanges; *MARKETING strategy; *SPORTS marketing

• Source: Scandinavian Journal of Economics. 2004, Vol. 106 Issue 3, p533-554. 22p.

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REVENUE DIVERGENCE AND COMPETITIVE BALANCE IN A DIVISIONAL SPORTS LEAGUE.

• Authors : Dobson, Stephen¹; Goddard, John²

Subjects: *PROFESSIONAL sports; *RESOURCE allocation; *SPORTS marketing

• Source: Scottish Journal of Political Economy. Aug2004, Vol. 51 Issue 3, p359-376. 18p.

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Extreme Wages, Performance, and Superstars in a Market for Footballers.

• Authors : Scarfe, Rachel (AUTHOR) ; Singleton, Carl (AUTHOR); Telemo, Paul (AUTHOR)

Subjects: *WAGES; *LABOR market; *SPORTS marketingMAJOR League Soccer (Organization) MAJOR League Soccer (Organization) MAJOR League Soccer (Organization) 883077141

• Source: Industrial Relations. Jan2021, Vol. 60 Issue 1, p84-118. 35p. 5 Charts, 4 Graphs.

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