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Upwardly Mobile.

• Authors : Catto, Susan

Subjects: *SPORTS marketing; *MOBILE communication systems; *SPORTS franchisesUNITED States

• Source: Marketing Magazine. 11/12/2007, Vol. 112 Issue 21, Special Section p5-7. 2p. 1 Color Photograph.

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Sport Marketing Around the World.

• Authors : Michael Sparks¹ ; Simon Chadwick² ; Guido Schafmeister³

Subjects: *MARKETING; *SPORTS marketing; *SALES forecasting

• Source: Sport Marketing Quarterly. 2006, Vol. 15 Issue 2, p124-127. 4p.

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The new sporting adventure.

• Authors : Kemp, Ed

Subjects: *SPORTS marketing; *ADVERTISING; *MARKETINGUNITED Kingdom

• Source: Marketing (00253650). 6/18/2008, p28-29. 2p.

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For Marketers, Camera Angles Score Best.

• Authors : Heckman, James

Subjects: *ADVERTISING; *SPORTS marketing; *UNIVERSITIES & collegesHOWARD, Dennis

• Source: Marketing News. 08/30/99, Vol. 33 Issue 18, p1-9. 2p. 1 Color Photograph, 2 Diagrams.

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CHAPTER 4: FANTASY SPORTS.

Subjects: *SPORTS marketing; *TRENDS; *ADVERTISINGRICHARD K. Miller & Associates Inc.

• Source: Sports Marketing. 2008, p12-15. 4p.

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Sponsorship gets more engaging.

Subjects: *SPORTS marketing; *SPORTS sponsorship; *ADVERTISINGASIA

• Source: Campaign Asia-Pacific. Sep2012, p60. 1p.

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AIA aligns brand to sports appeal.

• Authors : Sudhaman, Arun

Subjects: *ADVERTISING; *SPORTS marketing; *ADVERTISING media planningAIA Group Ltd.

• Source: Media: Asia's Media & Marketing Newspaper. 8/27/2004, p7-7. 1/3p. 1 Color Photograph.

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Insight: Media Exposure - Sponsors seek balance between paid andPR.

• Authors : Clark, Robert

Subjects: *SPORTS marketing; *MARKETING research; *MARKETING strategy

• Source: Campaign Asia-Pacific. Apr2012, p26. 1p.

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Is the Super Bowl losing its advertising luster?

• Authors : Guadagnino, Nick

Subjects: *ADVERTISING; *SPORTS marketing; *SUPER Bowl advertisements

• Source: Rochester Business Journal. 2/17/2023, Vol. 38 Issue 38, p22-22. 1/2p.

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World Cup runneth over.

• Authors : Thomaselli, Rich

Subjects: *SPORTS marketing; *ADVERTISING; SOCCER teamsUNITED States

• Source: Advertising Age. 6/24/2002, Vol. 73 Issue 25, p3-73. 2p. 3 Color Photographs.

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