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Beware the Waning `Purity' of Women's Sports.

• Authors : Titlebaum, Peter

Subjects: WOMEN'S sports; SPORTS

• Source: Brandweek. 07/24/2000, Vol. 41 Issue 30, p24. 2p.

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Overtime!

• Authors : Ditlea, Steve

Subjects: *ONLINE information services; SPORTS; COMPUTER network resources

• Source: Brandweek. 03/09/98, Vol. 39 Issue 10, p38. 2p. 4 Color Photographs.

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The extreme generation.

• Authors : Stark, Myra

Subjects: *ADVERTISING; SPORTS

• Source: Brandweek. 09/01/97, Vol. 38 Issue 32, p19. 2p. 3 Color Photographs.

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La femme sportale.

• Authors : Underwood, Elaine

Subjects: SPORTS; WOMEN

• Source: Brandweek. 12/02/96, Vol. 37 Issue 46, p20. 3p. 1 Color Photograph, 1 Black and White Photograph.

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Yes, We Can Save Women's Pro Soccer.

• Authors : Taylor, Rod

Subjects: *SPORTS teams; SOCCER tournaments; SPORTSUNITED States

• Source: Brandweek. 9/29/2003, Vol. 44 Issue 35, p22. 2p.

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The Big Leap.

• Authors : GREMILLION, JEFF

Subjects: SPORTS; PERIODICALSESPN the Magazine (Periodical)

• Source: Brandweek. 03/08/99, Vol. 40 Issue 10, SPECIAL REPORT CONSUMER MAGAZINES p56. 4p. 1 Color Photograph.

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The strong fem side of women's sports.

• Authors : Lopiano, Donna

Subjects: SPORTS; WOMEN

• Source: Brandweek. 02/02/98, Vol. 39 Issue 5, p14. 1p. 2 Black and White Photographs.

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Women are sports fans too.

• Authors : Luker, Rich

Subjects: AMERICAN women; SPORTSUNITED States

• Source: Brandweek. 12/02/96, Vol. 37 Issue 46, p20. 1/3p. 1 Chart.

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Breaking apart; with fan interest waning, and no end in sight to the skyrocketing cost of TV rights and sponsorships, marketers are now asking the question: Is sports the value it used to be?

• Authors : Cassidy, Hilary

• Source: Brandweek. 2002, Vol. 43, Issue 17, pages. 5

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Graduating to College Sports; Nascar Fans Female Flames.

• Authors : Janoff, Barry

Subjects: *ADVERTISING; SPORTS; COLLEGE sportsUNITED States

• Source: Brandweek. 11/7/2005, Vol. 46 Issue 40, p14-14. 2/3p. 1 Color Photograph.

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