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Academic Journal

Fact versus Fiction: Blending Storytelling with Product Attributes in Advertisements.

Subjects: PRODUCT attributes; STORYTELLING; FICTION

  • Source: Journal of the Association for Consumer Research. Jan2024, Vol. 9 Issue 1, p58-70. 13p.

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Academic Journal

Anchored in appreciation, motivated through Moʻolelo: The power of storytelling.

Subjects: STORYTELLING; MOTIVATION (Psychology); CURRICULUM

  • Source: New Directions for Student Services. Dec2023, Vol. 2023 Issue 184, p27-34. 8p.

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