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Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising...

• Authors : Aaker, Jennifer L.; Brumbaugh, Anne M.; Grier, Sonya A.

Subjects: TARGET marketing; CONSUMER behavior; SCIENTIFIC experimentation

• Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2000, Vol. 9 Issue 3, p127. 14p. 2 Black and White Photographs, 3 Charts.

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Matchmakers.

• Authors : Wells, Melanie

Subjects: *TARGET marketing; *MARKETING; *ADVERTISINGNOT Traditional Media (Company)PURIS, Martin; BERNBACH, John

• Source: Forbes. 9/19/2005, Vol. 176 Issue 5, p77-80. 3p. 6 Color Photographs.

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TIPPING THE SCALE: How Promotional Products Compete in a New Era of Advertising.

• Authors : DAS, MOUMITA

Subjects: *TARGET marketing; *ADVERTISING; *ADVERTISERS

• Source: Marketing News. Nov/Dec2017, Vol. 51 Issue 10, p36-39. 4p. 3 Color Photographs, 2 Diagrams.

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Game On!

• Authors : Brown, Erika

Subjects: *TARGET marketing; *MARKETING; *ADVERTISINGATARI Inc.

• Source: Forbes. 7/24/2006, Vol. 178 Issue 2, p84-86. 2p. 1 Color Photograph.

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The Avatar as Consumer.

• Authors : Hemp, Paul

Subjects: *MARKETING strategy; *TARGET marketing; *CONSUMER psychologyJENKINS, Henry

• Source: Harvard Business Review. Feb2006, Vol. 84 Issue 2, p60-61. 2p. 1 Illustration.

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Street Wiser.

• Authors : McManus, John; Fetto, John

Subjects: *TARGET marketing; *ADVERTISERS; *DEMOGRAPHIC surveysUNITED States

• Source: American Demographics. Jul/Aug2003, Vol. 25 Issue 6, p32. 3p.

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Big Targets: Advertising and America's Obesity Epidemic.

• Authors : Libal, Autumn

Subjects: OBESITY; ADVERTISING; TARGET marketingUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Too Big to Fit? Social Discrimination & Body Size. 2005, p56-69. 14p. 8 Color Photographs, 4 Black and White Photographs.

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Researchers at University of Adelaide Target Marketing (Tarred With the Same Brush? Advertising Share of Voice and Stock Price Synchronicity).

• Source: Marketing Weekly News. 2021, pages. 604

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Applied Science & Technology Full Text (H.W. Wilson)

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Now You See Me.

• Authors : Mutter, Alan D.

Subjects: *TARGET marketing; *CELL phones; *CELL phone advertising

• Source: Editor & Publisher. Jun2015, Vol. 148 Issue 6, p22-23. 2p.

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