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Periodical

Accenture may finesse effort after criticism.

Authors : Davis, Wendy

Subjects: *TELEVISION advertising; *SPOT television advertising; *ADVERTISING campaignsACCENTURE (Company) ; Y & R Advertising Inc. ; WPP PLC WPP PLC WPP PLC WPPGY

Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, p3-34. 2p. 1 Color Photograph.

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Periodical

Olympic ad sales sizzle for NBC cable.

Authors : Friedman, Wayne

Subjects: *CABLE television advertising; *TELEVISION advertising; OLYMPIC Games (27th : 2000 : Sydney, N.S.W.)UNITED States

Source: Advertising Age. 5/15/2000, Vol. 71 Issue 21, p3-86. 2p.

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Periodical

Levi's $75 mil TV account in review.

Authors : Cuneo, Alice Z.; Snyder, Beth; Petrecca, Laura

Subjects: *TELEVISION advertising; *SPOT television advertising; *ADVERTISINGLEVI Strauss & Co. LEVI Strauss & Co. LEVI Strauss & Co. 030689439

Source: Advertising Age. 1/31/2000, Vol. 71 Issue 5, p1-94. 2p.

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Periodical

Study: Shorter spots are less effective.

Authors : Ross, Chuck

Subjects: *SPOT television advertising; *TELEVISION advertising; *SALES promotion

Source: Advertising Age. 10/4/1999, Vol. 70 Issue 41, p3-65. 2p.

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Periodical

McDonald's sets return to Super Bowl, Oscars.

Authors : Kramer, Louise; Chura, Hillary

Subjects: *TELEVISION advertising; *ADVERTISING spending; SUPER Bowl (Football game)MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; DDB Worldwide Communications Group Inc.

Source: Advertising Age. 7/26/1999, Vol. 70 Issue 31, p3-42. 2p.

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Periodical

Becton sets $10 mil push for breast exam device.

Authors : Goetzl, David

Subjects: *CABLE television advertising; *TELEVISION advertising; *PRINT advertisingBECTON-Dickinson (Company) 001292192 BECTON-Dickinson (Company) BECTON-Dickinson (Company) 001292192 001292192 BECTON-Dickinson (Company) 001292192 BDX

Source: Advertising Age. 6/14/1999, Vol. 70 Issue 25, p1-72. 2p.

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Periodical

P&G cuts local TV ads, slams Nielsen diaries.

Authors : Ross, Chuck

Subjects: *TELEVISION advertising; *TELEVISION broadcasting; *SPOT television advertisingUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; NIELSEN Media Research Inc. ; COMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC COMPETITIVE Media Reporting LLC 173299827

Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p3-74. 2p.

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Periodical

Discussing divorce, advertising style.

Authors : Vagnoni, Anthony

Subjects: *SPOT television advertising; *TELEVISION advertising; *ADVERTISING agenciesUNITED StatesHALLMARK Cards Inc. ; LEO Burnett Co. Inc.

Source: Advertising Age. 12/21/1998, Vol. 69 Issue 51, p3-27. 2p. 5 Color Photographs.

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Periodical

Cable nets covet $500 mil shift of the upfront pie.

Authors : Waltner, Charles

Subjects: *TELEVISION advertising; *CABLE television advertising

Source: Advertising Age. 5/11/1998, Vol. 69 Issue 19, pS10-S20. 2p. 1 Color Photograph, 1 Chart.

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Periodical

Spike's supersized ad breaks buck TV's clutter-busting trend.

Authors : Steinberg, Brian

Subjects: *CABLE television advertising; *CABLE television; *TELEVISION advertisingSPIKE Digital Entertainment Inc.

Source: Advertising Age. 9/13/2010, Vol. 81 Issue 32, p1-33. 2p. 1 Color Photograph.

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