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NEED TO KNOW.

• Source: Advertising Age. 2017, Vol. 88, Issue 4.

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IS THERE A SEAT FOR GOOGLE AT OLD TV'S TABLE?

• Authors : Slefo, George

• Source: Advertising Age. 2016, Vol. 87, Issue 10.

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TV'S BIGGEST SHOW (THAT NEVER AIRS); The NBC upfront involves more than 50 live performers and takes 100 hours of rehearsal. Ad Age goes behind the scenes to find out how the network's ultimate showcase for TV advertisers comes together.

• Authors : Poggi, Jeanine

• Source: Advertising Age. 2017, Vol. 88, Issue 10.

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WAITING FOR THE SHOE TO DROP.

• Authors : Braiker, Brian

• Source: Advertising Age. 2017, Vol. 88, Issue 10.

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TEAM OF RIVALS; With digital media encroaching on all sides, TV adversaries train their fire outward instead of at each other. It could be the start of something bigger.

• Authors : Poggi, Jeanine

• Source: Advertising Age. 2017, Vol. 88, Issue 10.

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GETTING PROACTIV ABOUT BRANDING; A new love of branding takes a direct-response acne remedy beyond that Super Bowl surprise.

• Authors : Neff, Jack

• Source: Advertising Age. 2017, Vol. 88, Issue 10.

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FEP, DAI AND SSAI? A CONNECTED TV GLOSSARY TO KEEP YOU WIRED IN.

• Authors : Sloane, Garett

• Source: Advertising Age. 2017, Vol. 88, Issue 10.

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THE FUTURE OF TV ADVERTISING; WE LOVE YOU. YOU'RE PERFECT. NOW CHANGE. JUST NOT TOO MUCH.

• Source: Advertising Age. 2016, Vol. 87, Issue 8.

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CABLE STRIVES TO KEEP MARKETERS INVESTED AMID RATINGS FALL; Networks scramble as commercial ratings decline and ad buyers commit fewer dollars in the upfront.

• Source: Advertising Age. 2015, Vol. 86, Issue 18.

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TV ADS TAKE MOBILE MINDSET.

• Source: Advertising Age. 2017, Vol. 88, Issue 8.

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