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WHY THIS 'AMERICAN IDOL' SUPERFAN IS SEEING THE JOURNEY THROUGH ALL THE WAY TO THE FINAL SEASON.

• Authors : Pollack, Judann

• Source: Advertising Age. 2015, Vol. 86, Issue 11.

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TV RIVALS TEAM UP FOR TARGETING.

• Source: Advertising Age. 2017, Vol. 88, Issue 6.

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IN A FIRST, ESPN FINDS AGENCIES TO BUY OUT-OF-HOME VIEWING.

• Source: Advertising Age. 2016, Vol. 87, Issue 19.

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MOBILE KILLS A DESKTOP STAR.

• Source: Advertising Age. 2016, Vol. 87, Issue 11.

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FACEBOOK BRINGS ADS TO NEW AUDIENCES.

• Source: Advertising Age. 2016, Vol. 87, Issue 11.

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TV ASKS FOR FAIR COMPARISONS.

• Authors : Poggi, Jeanine

• Source: Advertising Age. 2016, Vol. 87, Issue 9.

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Voted & Quoted; 77% ...of AdAge.com voters feel Oprah Winfrey should have disclosed that GM footed the bill for the Pontiacs she gave away on her show. The remaining 23% of nearly 300 respondents think it was not necessary to disclose that information.

• Source: Advertising Age. 2004, Vol. 75, Issue 39, pages. 32

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HOW NETWORKS DECIDE WHICH SHOWS STAY AND WHICH WILL GET THE AX; THE NEW METRICS OF TV.

• Authors : Poggi, Jeanine

• Source: Advertising Age. 2015, Vol. 86, Issue 20.

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Check in before you check out that show; New loyalty apps proving to be a win-win for TV viewers and networks.

• Authors : Patel, Kunur

• Source: Advertising Age. 2010, Vol. 81, Issue 31, pages. 4

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Book "em, Danno: Why nostalgia may win over novelty this fall; "Hawaii Five-O' among most-anticipated TV shows as emotion, engagement start to rival mass in importance.

• Authors : Steinberg, Brian

• Source: Advertising Age. 2010, Vol. 81, Issue 29, pages. 8

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