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Oglasi u srpskoj štampi nekad i sad: Poređenje štampanih oglasa objavljenih u dnevnom listu Politika 1922. i 2022. godine.

• Authors : Mitić, Sanja¹ ; Ognjanov, Galjina¹

• Source: Marketing (0354-3471). 2023, Vol. 54 Issue 4, p251-257. 7p.

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Povratak u budućnost – primena Web3 tehnologija u marketingu.

• Authors : Andrić, Anđela¹ ; Vlastelica, Tamara² ; Štavljanin, Velimir³

• Source: Marketing (0354-3471). 2023, Vol. 54 Issue 4, p243-250. 8p.

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Deljenje mobilnosti u Evropi: Pristup zasnovan na klaster analizi.

• Authors : Jovanović, Marta¹ ; Ignjatović, Marina¹ ; Jeremić, Veljko¹

• Source: Marketing (0354-3471). 2023, Vol. 54 Issue 4, p235-242. 8p.

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Reprezentacije rodova u oglašivačkim narativima u Republici Srbiji .

• Authors : Ocokoljić, Marija

Subjects: *MASS media; *ADVERTISING; GENDER roleSERBIA

• Source: Marketing (0354-3471). 2022, Vol. 53 Issue 4, p252-263. 12p.

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Istraživanje odnosa između karakteristika ličnosti potrošača, ličnosti brenda i lojalnosti potrošača.

• Authors : Đukić, Suzana¹ ; Stanković, Jelena¹

Subjects: *BRAND personification; *CUSTOMER loyalty; *BRAND imageSERBIA

• Source: Marketing (0354-3471). 2022, Vol. 53 Issue 3, p171-182. 12p.

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Spremnost potrošača generacije Z da plate višu cenu za organsku hranu u Srbiji.

• Authors : Vehapi, Semir¹ ; Šabotić, Zenaida¹

Subjects: *FOOD prices; *ORGANIC products; *WILLINGNESS to paySERBIA

• Source: Marketing (0354-3471). 2021, Vol. 52 Issue 4, p247-258. 12p.

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Interna i eksterna komunikacija kabinskog osoblja aviokompanije „Katar ervejz” („Qatar Airways”).

• Authors : Perčević, Katarina¹ ; Dragin, Aleksandra¹ ; Mijatov, Maja¹

Subjects: *BUSINESS communication; *ORGANIZATIONAL performance; CROSS-cultural differencesQATAR Airways Co. QCSC

• Source: Marketing (0354-3471). 2020, Vol. 51 Issue 3, p170-178. 9p.

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POSLEDICE SUKOBA U UKRAJINI NA SVETSKU EKONOMIJU.

• Authors : Pajović, Ivan¹ ; Premović, Jelena² ; Nikolić, Srđan P.³

• Source: Megatrend Review / Megatrend Revija. 2022, Vol. 19 Issue 3, p101-113. 13p.

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Determinante kupovine trgovinske marke .

• Authors : Marković, vana¹ ; Rabasović, Biljana¹ ; Vićentić, Mlađen¹

Subjects: *CONSUMER behavior; *CUSTOMER loyalty; *HOUSE brands

• Source: Marketing (0354-3471). 2020, Vol. 51 Issue 4, p283-293. 11p.

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OGRANIČENJE SLOBODE TESTIRANJA.

• Authors : Đorđe, Raković¹ ; Sara, Mandić²

Subjects: *INHERITANCE & succession; AMERICAN law; FAMILY relationsBOSNIA & Herzegovina

• Source: Business Studies / Poslovne Studje. 2022, Vol. 14 Issue 27/28, p305-336. 32p.

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