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ARE YOU GAME? Brands are discovering the loyal fanbase for esports-- but marketers need to play by the rules.

• Authors : Schultz, E.J.

• Source: Advertising Age. 2017, Vol. 88, Issue 7.

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GAMING GOES MAINSTREAM AS STEREOTYPES DISAPPEAR; How to reach gamers--an affluent, young and fast-growing consumer segment.

• Authors : Rodriguez, Ashley

• Source: Advertising Age. 2015, Vol. 86, Issue 15.

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HOW THE "MOVE' VIDEO CONSOLES STACK UP; Wii, Kinect and Move get ready to duke it out over the holidays.

• Authors : Bulik, Beth Snyder

• Source: Advertising Age. 2010, Vol. 81, Issue 32, pages. 4

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What's next, "Men's Health'? A shoot-me-if-I-get-fat game? Rodale editors create branded workout routines featured in Kinect fitness video games.

• Authors : Ives, Nat

• Source: Advertising Age. 2010, Vol. 81, Issue 32, pages. 4

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HOW NETFLIX STAYS AHEAD OF SHIFTING CONSUMER BEHAVIOR; DVD-rental company expands streaming beyond just PCs as customer base explodes.

• Authors : Bulik, Beth Snyder

• Source: Advertising Age. 2010, Vol. 81, Issue 8, pages. 28

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BEATLES "ROCK BAND'.

• Authors : Bulik, Beth Snyder

• Source: Advertising Age. 2009, Vol. 80, Issue 39, pages. 20

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It's no longer just a video game; it's a user experience; EA Sports changes the game with add-ons, expansions, mobile play.

• Authors : Bulik, Beth Synder

• Source: Advertising Age. 2009, Vol. 80, Issue 29, pages. 6

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Hollywood studios look to harness big potential of another small screen; Sony PlayStation Portable becomes hot vehicle for movie promotion.

• Authors : Stanley, T.L.

• Source: Advertising Age. 2005, Vol. 76, Issue 22, pages. 43

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9 CREATIVES YOU SHOULD KNOW; Meet the minds behind some truly innovative ad work, such as 3-D-printed ice cubes, 'boring' video games, and big ideas that may be top Cannes contenders.

• Source: Advertising Age. 2015, Vol. 86, Issue 13.

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Lawmakers, watchdog groups blast violence in games, films.

• Source: Advertising Age. 2003, Vol. 74, Issue 45, pages. 10

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