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Dentsu already deep into interactive.

• Authors : Kilburn, David

Subjects: *MULTIMEDIA systems; *COMPUTER software; VIDEO gamesJAPAN; UNITED StatesDENTSU Inc. ; MATSUSHITA Electric Industrial Co. Ltd. MATSUSHITA Electric Industrial Co. Ltd. MATSUSHITA Electric Industrial Co. Ltd. MC

• Source: Advertising Age. 11/1/1993, Vol. 64 Issue 46, p22-26. 2p. 1 Color Photograph.

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It's no longer just a video game; it's a user experience; EA Sports changes the game with add-ons, expansions, mobile play.

• Authors : Bulik, Beth Synder

• Source: Advertising Age. 2009, Vol. 80, Issue 29, pages. 6

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Xbox, Playstation gear up for bruising ad-spending battle; Dual launches for holiday from rivals expected to fire up budgets beyond current $120M.

• Authors : McDermott, John

• Source: Advertising Age. 2013, Vol. 84, Issue 24.

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VIDEO GAME TIE-INS WITH FAST FEEDERS LEAVE BOTH SIDES WINNERS; Chains such as KFC, BK and 7-Eleven gain customers and build brands, while studios get more places to sell their wares.

• Authors : YORK, EMILY BRYSON

• Source: Advertising Age. 2009, Vol. 80, Issue 25, pages. 12

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PSP's missteps.

• Source: Advertising Age. 2007, Vol. 78, Issue 19, pages. 8

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Why the wait for the Wii game?

• Authors : Bulik, Beth Snyder

• Source: Advertising Age. 2007, Vol. 78, Issue 17, pages. 6

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Nintendo unleashes full force of Pokemon; First games for DS, Wii released-along with movie and new TV show.

• Authors : Bulik, Beth Synder

• Source: Advertising Age. 2007, Vol. 78, Issue 17, pages. 6

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Nintendo will win game wars by thinking `different,' not `better'.

• Authors : Ries, Al

• Source: Advertising Age. 2007, Vol. 78, Issue 8, pages. 13

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Out of Site at AdAge.com.

• Source: Advertising Age. 2006, Vol. 77, Issue 48, pages. 12

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Jaw-dropping ad scores hit with both casual and hardcore gamers.

• Authors : Iezzi, Teressa

• Source: Advertising Age. 2006, Vol. 77, Issue 47, pages. 11

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