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Periodical

Youthful thinking.

Authors : Halliday, Jean

Subjects: *YOUNG consumers; *MARKETING strategy; AUTOMOBILE marketingFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; TOYOTA Motor Sales USA Inc.

Source: Advertising Age. 4/17/2000, Vol. 71 Issue 17, ps14-s16. 2p. 1 Color Photograph.

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Periodical

Consumer forecast.

Authors : Gervey, Gen; Lin, Judy

Subjects: CONSUMER attitudes; MARKET surveys; ADVERTISINGUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 1999 Special Issue, Vol. 70, p14-22. 5p. 1 Color Photograph, 2 Charts, 21 Graphs.

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Periodical

Learning curve.

Authors : Meyers, Tiffany

Subjects: MARKETING; YOUNG adults; YOUNG consumersUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p1-8. 3p. 2 Color Photographs, 4 Graphs.

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Periodical

MLB pins future on Generation Y.

Authors : Petrecca, Laura; Cuneo, Alice Z.; Halliday, Jean

Subjects: MAJOR League Baseball (Organization); ADVERTISING; BASEBALLUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 4/3/2000, Vol. 71 Issue 14, p1-32. 3p. 2 Color Photographs, 1 Chart, 1 Graph.

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Periodical

New drinkers don't belly up to the beer bar.

Authors : Arndorfer, James B.

Subjects: DRINKING behavior; ALCOHOL drinking; YOUNG consumers

Source: Advertising Age. 6/21/2004, Vol. 75 Issue 25, pS-4-S-7. 2p.

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Periodical

Sweet Spot.

Authors : Chura, Hillary

Subjects: AFRICAN American teenagers; HISPANIC American teenagers; MARKETING strategy

Source: Advertising Age. 11/12/2001, Vol. 72 Issue 46, p1-16. 2p. 11 Color Photographs.

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Periodical

Toyota considers sub-brand.

Authors : Halliday, Jean

Subjects: TOYOTA Motor Sales USA Inc.; AUTOMOBILE industry; AUTOMOBILE engines

Source: Advertising Age. 5/7/2001, Vol. 72 Issue 19, p6-50. 2p.

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Periodical

Advertising's trouble starts with its fixation on youth.

Authors : Crain, Rance

Subjects: *YOUNG consumers; *ADVERTISING; ADVERTISING & youth

Source: Advertising Age. 9/13/1999, Vol. 70 Issue 38, p42-42. 2/5p. 1 Color Photograph.

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Periodical

Foods targeting children aren't just child's play.

Authors : Pollack, Judann

Subjects: *YOUNG consumers; *ADVERTISING & children; *PURCHASING power

Source: Advertising Age. 3/1/1999, Vol. 70 Issue 9, p16-16. 1p. 8 Color Photographs, 1 Chart.

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Periodical

Study: Young consumers are big multitaskers.

Authors : Oser, Kris; Wentz, Laurel

Subjects: *YOUNG consumers; *CONSUMER attitudes; *TELEVISION

Source: Advertising Age. 10/3/2005, Vol. 76 Issue 40, p20-20. 1/5p.

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