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New drinkers don't belly up to the beer bar.

• Authors : Arndorfer, James B.

Subjects: *DRINKING behavior; *ALCOHOL drinking; *YOUNG consumers

• Source: Advertising Age. 6/21/2004, Vol. 75 Issue 25, pS-4-S-7. 2p.

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NONSTOP ACTION.

• Authors : Lawler, Edmund O.

Subjects: *BOYS; *TEENAGE boys; *YOUNG men

• Source: Advertising Age. 2/17/2003, Vol. 74 Issue 7, pS-2-S-2. 2/3p. 1 Color Photograph, 1 Chart, 1 Graph.

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EXPERTS HAVE THEIR SAY.

Subjects: *YOUNG consumers; *TEENAGE consumers; *MARKETINGUNITED States

• Source: Advertising Age. 2/4/2002, Vol. 73 Issue 5, ps-6-s-6. 1/4p.

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MLB pins future on Generation Y.

• Authors : Petrecca, Laura; Cuneo, Alice Z.; Halliday, Jean

Subjects: *ADVERTISING; *BASEBALL; *TELEVISION advertisingUNITED StatesMAJOR League Baseball (Organization) MAJOR League Baseball (Organization) MAJOR League Baseball (Organization) 624169553

• Source: Advertising Age. 4/3/2000, Vol. 71 Issue 14, p1-32. 3p. 2 Color Photographs, 1 Chart, 1 Graph.

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Consumer forecast.

• Authors : Gervey, Gen; Lin, Judy

Subjects: *CONSUMER attitudes; *MARKET surveys; *ADVERTISINGUNITED States

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p14-22. 5p. 1 Color Photograph, 2 Charts, 21 Graphs.

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Advertising's trouble starts with its fixation on youth.

• Authors : Crain, Rance

Subjects: *YOUNG consumers; *ADVERTISING & youth; *ADVERTISING

• Source: Advertising Age. 9/13/1999, Vol. 70 Issue 38, p42-42. 2/5p. 1 Color Photograph.

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Hot Hispanic.

Subjects: *ADVERTISING; *HISPANIC American consumers; *ADVERTISING spendingUNITED States

• Source: Advertising Age. 8/31/1998, Vol. 69 Issue 35, p14-14. 1/5p.

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Saatchi unit readies Kodak youth program.

Subjects: *YOUNG consumers; *MARKETING; *ADVERTISINGEASTMAN Kodak Co. EASTMAN Kodak Co. EASTMAN Kodak Co. EK; SAATCHI & Saatchi Advertising Worldwide Inc.

• Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p4-4. 1/9p.

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75 YEARS OF IDEAS.

• Authors : Hanas, Jim; MacArthur, Kate; Thomaselli, Rich

Subjects: *ADVERTISING; *TOBACCO industry; *POLITICAL advertisingUNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p12-12. 1p. 3 Color Photographs, 2 Black and White Photographs.

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Animation renaissance snares kids.

• Authors : Jensen, Jeff

Subjects: CARICATURES & cartoons; ADVERTISERS; YOUNG consumersUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 2/8/1993, Vol. 64 Issue 6, pS-20-S-21. 2p. 2 Black and White Photographs, 2 Charts.

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