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Teens groove on 'own voice' mags.

• Authors : Schnuer, Jenna

Subjects: *TEENAGERS; *PERIODICALS; *YOUNG consumers

• Source: Advertising Age. 6/21/2004, Vol. 75 Issue 25, pS-4-S-4. 2/3p. 8 Color Photographs.

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Brands toil to make 'surfers' loyal.

• Authors : Schnuer, Jenna

Subjects: *YOUNG consumers; *BRAND choice; *CONSUMPTION (Economics)UNITED States

• Source: Advertising Age. 6/21/2004, Vol. 75 Issue 25, pS-2-S-2. 1p. 3 Color Photographs, 1 Graph.

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Automakers mix it up chasing young buyers.

• Authors : Halliday, Jean

Subjects: *AUTOMOBILE advertising; *AUTOMOBILE industry; *YOUNG consumersUNITED StatesHONDA Motor Co. Ltd. ; KIA Motors America Inc. KIA Motors America Inc. KIA Motors America Inc. 802670687 ; BAYERISCHE Motoren Werke AG...

• Source: Advertising Age. 4/19/2004, Vol. 75 Issue 16, p4-61. 2p. 2 Color Photographs.

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Advertising Age's Guide to Kids & Media.

Subjects: *ADVERTISING & youth; *YOUNG consumers; *TELEVISION advertisingHARRIS Interactive Inc.KINNEY, Rik

• Source: Advertising Age. 3/29/2004, Vol. 75 Issue 13, p16a-16a. 1p. 1 Color Photograph, 15 Graphs.

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Study: Chinese youth aren't patriotic purchasers.

• Authors : Madden, Normandy

Subjects: *CONSUMER behavior; *YOUNG consumers; *BRAND name productsOGILVY & Mather Worldwide Inc.

• Source: Advertising Age. 1/5/2004, Vol. 75 Issue 1, p6-6. 1/2p.

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School-conduct pledges overdue.

Subjects: *MARKETING; *BEVERAGE advertising; *SCHOOL districtsCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: Advertising Age. 11/24/2003, Vol. 74 Issue 47, p13-13. 1/3p.

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Hot Topic.

• Authors : Pendleton, Jennifer

Subjects: *YOUNG consumers; *WORD of mouth advertising; *TARGET marketingHOT Topic Inc. 603226986 HOT Topic Inc. HOT Topic Inc. 603226986 603226986 HOT Topic Inc. 603226986 HOTT

• Source: Advertising Age. 11/17/2003, Vol. 74 Issue 46, pS-2-S2. 1/5p. 1 Color Photograph.

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ATTIK COMES THROUGH.

• Authors : Cuneo, Alice Z.

Subjects: *ADVERTISING campaigns; *AUTOMOBILE advertising; *TOYOTA automobilesATTIK (Company) ATTIK (Company) ATTIK (Company) 046260241

• Source: Advertising Age. 7/21/2003, Vol. 74 Issue 29, p35-35. 1/5p. 1 Black and White Photograph.

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NONSTOP ACTION.

• Authors : Lawler, Edmund O.

Subjects: *BOYS; *TEENAGE boys; *YOUNG men

• Source: Advertising Age. 2/17/2003, Vol. 74 Issue 7, pS-2-S-2. 2/3p. 1 Color Photograph, 1 Chart, 1 Graph.

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REFLECTION OF YOUTH.

• Authors : Fitzgerald, Kate

Subjects: *SELF-perception; *COMMERCIAL products; *YOUNG adultsUNITED States

• Source: Advertising Age. 10/21/2002, Vol. 73 Issue 42, p46-46. 1/9p. 1 Chart.

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