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Subjects: BRAND equity; BRAND name products; BRAND extension
Subjects: ADVERTISING; PERCEPTION (Philosophy); JEWELERSKARNATAKA (India)
Subjects: SKEPTICISM; MASS media; CRITICAL thinking
Subjects: ADVERTISING; ADEL, Jason; CAGGIANO, Chris
Subjects: CUSTOMIZATION; BRAND name products; INTERNATIONAL business enterprises
Subjects: AUDIOVISUAL materials; FREELANCERS; BROADCAST advertisingMASSEY, G.
Subjects: MONEY supply; CONSUMERS; ADVERTISING
Subjects: ADVERTISERS; CADBURY Schweppes PLC; ADVERTISINGUNITED StatesUNITED StatesUNITED StatesReport Available