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Academic Journal

Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender.

Subjects: AFFECT (Psychology); HEDONISTIC consumption; WEATHER

  • Source: Journal of Marketing Research (JMR); Aug2020, Vol. 57 Issue 4, p717-738, 22p, 1 Diagram, 7 Charts

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Academic Journal

Group Marketing: Theory, Mechanisms, and Dynamics.

Subjects: MARKETING & psychology; SOCIAL groups; CONSUMER behavior

  • Source: Journal of Marketing; Jul2017, Vol. 81 Issue 4, p1-24, 24p, 3 Diagrams, 5 Charts, 1 Graph

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Academic Journal

The Effect of Stress on Consumer Saving and Spending.

Subjects: PSYCHOLOGICAL stress; CONSUMER psychology; CONSUMER behavior

  • Source: Journal of Marketing Research (JMR); Oct2016, Vol. 53 Issue 5, p814-828, 15p, 6 Graphs

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Academic Journal

A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy.

Subjects: COST of living; FOOD supply; POLITICAL planning

  • Source: Journal of Marketing Research (JMR); Dec2013, Vol. 50 Issue 6, p767-781, 15p, 1 Diagram, 1 Chart, 3 Graphs

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  • 1-10 of  40 results for "George, Jessica Day, 1976-"