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Academic Journal

Traveling with Companions: The Social Customer Journey.

Subjects: CONSUMER behavior; SOCIAL distance; SOCIAL interaction

  • Source: Journal of Marketing; Jan2021, Vol. 85 Issue 1, p68-92, 25p, 1 Black and White Photograph, 6 Charts, 1 Graph

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Academic Journal

Choosing Variety for Joint Consumption.

Subjects: HETEROGENEITY; CONSUMER preferences; CONSUMER culture

  • Source: Journal of Marketing Research (JMR); Dec2016, Vol. 53 Issue 6, p1019-1033, 15p, 1 Chart, 5 Graphs

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Academic Journal

Marketing Literature Review.

Subjects: MARKETING; CONSUMER preferences; CONSUMER behavior

  • Source: Journal of Marketing; Jan86, Vol. 50 Issue 1, p107-120, 14p

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Periodical

MARKETING YELLOW PAGES.

Subjects: MARKETING

  • Source: Marketing News; 12/21/1992, Vol. 26 Issue 26, preceding p1-M418, 521p

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  • 1-7 of  7 results for "Kim, Patti, 1970-"