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Academic Journal

Choosing Variety for Joint Consumption.

Subjects: HETEROGENEITY; CONSUMER preferences; CONSUMER culture

  • Source: Journal of Marketing Research (JMR); Dec2016, Vol. 53 Issue 6, p1019-1033, 15p, 1 Chart, 5 Graphs

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Academic Journal

Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake.

Subjects: CONSUMER preferences; CONSUMER behavior; DECISION making

  • Source: Journal of Consumer Research; Dec2002, Vol. 29 Issue 3, p293-305, 13p, 1 Diagram, 4 Charts

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  • 1-7 of  7 results for "Kim, Patti, 1970-"