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Academic Journal

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness.

Subjects: GAZE & psychology; ADVERTISING effectiveness; EMOTIONS

  • Source: Journal of Consumer Research; Jun2021, Vol. 48 Issue 1, p123-146, 24p, 5 Color Photographs, 1 Diagram, 1 Chart, 3 Graphs

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Academic Journal

Understanding Self-Effects in Social Media.

Subjects: SOCIAL media; PERSUASION (Psychology); EMOTIONS

  • Source: Human Communication Research; Oct2017, Vol. 43 Issue 4, p477-490, 14p

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  • 1-10 of  126 results for "Kim, Patti, 1970-"