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ISE EBook Online Access for Advertising and Promotion

• Authors : George Belch; Michael Belch

Subjects: Advertising; Sales promotion; Communication in marketingBUSINESS & ECONOMICS / Marketing / General

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Mikro-Utopien der Architektur : Das utopische Moment architektonischer Minimaltechniken

• Authors : Sandra Meireis

Subjects: ArchitectureARCHITECTURE / Urban & Land Use Planning

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Preaching and the Thirty-Second Commerical : Lessons From Advertising for the Pulpit

• Authors : Carrie La Ferle

Subjects: Preaching; AdvertisingRELIGION / Christian Ministry / Preaching

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Animation and Advertising

• Authors : Malcolm Cook; Kirsten Moana Thompson

Subjects: Advertising; Animated filmsPERFORMING ARTS / Film / General; BUSINESS & ECONOMICS / Marketing / General

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Attitudinal change in children: An insight from three decade of advertising campaigns in India.

• Authors : Rehman, Varisha

Subjects: ADVERTISING campaigns; CHILDHOOD attitudes; SOCIAL psychologyINDIA

• Source: Journal of Marketing Communications; Dec2019, Vol. 25 Issue 8, p884-911, 28p, 4 Diagrams, 5 Charts

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Advertising targeting young children: an overview of 10 years of research (2006–2016).

• Authors : De Jans, Steffi¹ ; Van de Sompel, Dieneke¹; Hudders, Liselot¹

Subjects: *ADVERTISING effectiveness; CHILDREN'S advertising; SOCIAL influence

• Source: International Journal of Advertising. Jan2019, Vol. 38 Issue 2, p173-206. 34p. 2 Diagrams, 4 Charts.

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Leonardo Da Vinci – Nature and Architecture

• Authors : Constance Moffatt; Sara Taglialagamba

Subjects: Nature; ArchitectureART / History / Renaissance; ARCHITECTURE / History / Renaissance

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Architecture and Design : Breakthroughs in Research and Practice

• Authors : Information Resources Management Association

Subjects: Architecture and technology; ArchitectureARCHITECTURE / General; ARCHITECTURE / Design, Drafting, Drawing & Presentation; DESIGN / General

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The Baby Bombers : The Inside Story of the Next Yankees Dynasty

• Authors : Bryan Hoch

Subjects: BaseballSPORTS & RECREATION / Baseball / General; SPORTS & RECREATION / History

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

• Authors : Clow, Kenneth E.; Baack, Donald

Subjects: Sales promotion; Communication in marketing; Direct marketingBUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Industrial Management

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