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Creative best spots.

Subjects: *TELEVISION advertising; *ADVERTISINGUNITED States

• Source: Adweek Eastern Edition. 4/17/2000, Vol. 41 Issue 16, p28. 4p. 19 Color Photographs, 1 Black and White Photograph.

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Attitudinal change in children: An insight from three decade of advertising campaigns in India.

• Authors : Rehman, Varisha¹

Subjects: *ADVERTISING campaigns; CHILDHOOD attitudes; SOCIAL psychologyINDIA

• Source: Journal of Marketing Communications. Dec2019, Vol. 25 Issue 8, p884-911. 28p. 4 Diagrams, 5 Charts.

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Advertising targeting young children: an overview of 10 years of research (2006–2016).

• Authors : De Jans, Steffi¹ ; Van de Sompel, Dieneke¹; Hudders, Liselot¹

Subjects: *ADVERTISING effectiveness; CHILDREN'S advertising; SOCIAL influence

• Source: International Journal of Advertising. Jan2019, Vol. 38 Issue 2, p173-206. 34p. 2 Diagrams, 4 Charts.

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Advertising.

Subjects: *ADVERTISINGLEO Burnett Ltd. ; INTEGER Group (Company) INTEGER Group (Company) INTEGER Group (Company) 808524920

• Source: Campaign Asia-Pacific. 2012/2013 Asia-Pacific Agency Directory, p5-87. 83p.

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The Consumer Experience.

• Authors : Janiszewski, Chris¹

Subjects: *CONSUMER research; *CONSUMER attitudes; *CUSTOMER satisfaction

• Source: Advances in Consumer Research. 2010, Vol. 37, p1-6. 6p.

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Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988.

• Authors : Barry, Thomas E.¹

Subjects: *ADVERTISING; *UNIVERSITIES & colleges; SCHOLARLY publishing

• Source: Journal of Advertising. 1990, Vol. 19 Issue 1, p52-60. 9p. 7 Charts.

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A Review of the Literature on Advertising Regulation.

• Authors : Preston, Ivan L.

Subjects: *ADVERTISING; *CONSUMER research; *COMPARATIVE advertising

• Source: Current Issues & Research in Advertising. 1983, Vol. 6 Issue 2, p1. 37p.

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