Search Results

Display Settings
Results per page: 10
Sort By: Relevance
Filter
  • 1-3 of  3 results for "Kim, Patti, 1970-"

Your Filters

Content Provider : Business Source Premier Subject : emotions
Reset filters
Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness.

Subjects: *ADVERTISING effectiveness; GAZE & psychology; EMOTIONS

  • Source: Journal of Consumer Research. Jun2021, Vol. 48 Issue 1, p123-146. 24p. 5 Color Photographs, 1 Diagram, 1 Chart, 3 Graphs.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

Self-consciousness and emotions driving femvertising: A path analysis of women's attitude towards femvertising, forwarding intention and purchase intention.

Subjects: *CONSUMER behavior; *MARKETING strategy; *BRAND name products

  • Source: Journal of Marketing Communications. Mar2019, Vol. 25 Issue 2, p137-157. 21p. 1 Diagram, 7 Charts.

Record details

Read Online Read More Add to Saved list
×
Academic Journal

The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions.

Subjects: CHOICE (Psychology); TIME perception; DECISION making & psychology

  • Source: Journal of Consumer Research. Aug2017, Vol. 44 Issue 2, p313-331. 19p. 1 Chart, 8 Graphs.

Record details

Read Online Read More Add to Saved list
×
  • 1-3 of  3 results for "Kim, Patti, 1970-"