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Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption.

• Authors : Woolley, Kaitlin; Sharif, Marissa A.

Subjects: MEDIA consumption; CONSUMER preferences; CONSUMPTION (Economics)YOUTUBE (Web resource); INSTAGRAM (Web resource)

• Source: Journal of Marketing Research (JMR); Jun2022, Vol. 59 Issue 3, p453-471, 19p, 3 Graphs

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Traveling with Companions: The Social Customer Journey.

• Authors : Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.

Subjects: CONSUMER behavior; SOCIAL distance; SOCIAL interaction

• Source: Journal of Marketing; Jan2021, Vol. 85 Issue 1, p68-92, 25p, 1 Black and White Photograph, 6 Charts, 1 Graph

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Choosing Variety for Joint Consumption.

• Authors : ETKIN, JORDAN

Subjects: HETEROGENEITY; CONSUMER preferences; CONSUMER culture

• Source: Journal of Marketing Research (JMR); Dec2016, Vol. 53 Issue 6, p1019-1033, 15p, 1 Chart, 5 Graphs

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Marketing Literature Review.

• Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; CONSUMER behavior

• Source: Journal of Marketing; Jan86, Vol. 50 Issue 1, p107-120, 14p

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Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes.

• Authors : Taylor, Charles R; Sarkees, Matthew E; Bang, Hae-Kyong

Subjects: BRAND equity; INTEGRATED marketing; EMPLOYEE promotions

• Source: Journal of Public Policy & Marketing; Fall2012, Vol. 31 Issue 2, p185-194, 10p, 7 Charts

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Promoting and Countering Consumer Misconceptions of Random Events: The Case of Perceived Control and State-Sponsored Lotteries.

• Authors : Miyazaki, Anthony D.; Brumbaugh, Anne M.; Sprott, David E.

Subjects: LOTTERIES; DECISION making; GAMBLING

• Source: Journal of Public Policy & Marketing; Fall2001, Vol. 20 Issue 2, p254-267, 14p

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ALPHABETICAL LIST OF MEMBERS AMERICAN MARKETING ASSOCIATION.

Subjects: AMERICAN Marketing Association

• Source: Marketing News; 12/19/1994, Vol. 28 Issue 26, pM-1-M-254, 254p

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MARKETING YELLOW PAGES.

Subjects: MARKETING

• Source: Marketing News; 12/21/1992, Vol. 26 Issue 26, preceding p1-M418, 521p

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