Search Results

Chronic Consumer Liminality: Being Flexible in Precarious Times.

• Authors : Mimoun, Laetitia; Bardhi, Fleura

Subjects: LIMINALITY; CONSUMER behavior; CONSUMPTION (Economics)

• Source: Journal of Consumer Research; Oct2022, Vol. 49 Issue 3, p496-519, 24p, 1 Diagram, 4 Charts

Record details

Traveling with Companions: The Social Customer Journey.

• Authors : Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.

Subjects: CONSUMER behavior; SOCIAL distance; SOCIAL interaction

• Source: Journal of Marketing; Jan2021, Vol. 85 Issue 1, p68-92, 25p, 1 Black and White Photograph, 6 Charts, 1 Graph

Record details

COMPARISON OF THE PATHS FROM CONSUMER INVOLVEMENT TYPES TO AD RESPONSES BETWEEN CORPORATE ADVERTISING AND PRODUCT ADVERTISING.

• Authors : Kim, Sora; Haley, Eric; Koo, Gi-Yong

Subjects: INSTITUTIONAL advertising; PRODUCT advertising; CONSUMER behaviorUNITED States

• Source: Journal of Advertising; Fall2009, Vol. 38 Issue 3, p67-80, 14p, 1 Black and White Photograph, 2 Diagrams, 2 Charts

Record details

Loss Aversion and Saving Behavior: Evidence from the 2007 U.S. Survey of Consumer Finances.

• Authors : Fisher, Patti; Montalto, Catherine

Subjects: CONSUMER behavior; SAVINGS; LOSS aversionUNITED States

• Source: Journal of Family & Economic Issues; Mar2011, Vol. 32 Issue 1, p4-14, 11p, 2 Charts

Record details

References.

Subjects: CONSUMER behavior; BUSINESS cycles

• Source: Foundations & Trends in Marketing; 2019, Vol. 13 Issue 2/4, p413-529, 117p

Record details

Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake.

• Authors : Drolet, Aimee

Subjects: CONSUMER preferences; CONSUMER behavior; DECISION making

• Source: Journal of Consumer Research; Dec2002, Vol. 29 Issue 3, p293-305, 13p, 1 Diagram, 4 Charts

Record details

Self-consciousness and emotions driving femvertising: A path analysis of women's attitude towards femvertising, forwarding intention and purchase intention.

• Authors : Kapoor, Deepa; Munjal, Alka

Subjects: CONSUMER behavior; MARKETING strategy; BRAND name products

• Source: Journal of Marketing Communications; Mar2019, Vol. 25 Issue 2, p137-157, 21p, 1 Diagram, 7 Charts

Record details

Marketing Literature Review.

• Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; CONSUMER behavior

• Source: Journal of Marketing; Jan86, Vol. 50 Issue 1, p107-120, 14p

Record details

The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer.

• Authors : MALÄR, LUCIA; HERZOG, DANIELA; KROHMER, HARLEY

Subjects: BRANDING (Marketing); BRAND name products; CONSUMER preferences

• Source: Journal of the Association for Consumer Research; Apr2018, Vol. 3 Issue 2, p163-174, 12p

Record details

THE PRIDE LIST 2019.

• Authors : MITCHELL, GAIL; DAW, STEPHEN; SOMMER, TIM

Subjects: GAY rights movement; YOUTH; MUSIC

• Source: Billboard; 8/10/2019, Vol. 131 Issue 19, p54-66, 8p, 8 Color Photographs, 44 Black and White Photographs

Record details

Anti-brand communities, negotiation of brand meaning, and the learning process: The case of Wal-Mart.

• Authors : Hollenbeck, Candice R.; Zinkhan, George M.

Subjects: BUSINESS names; NEW social movements theory; COUNTERFACTUALS (Logic)WAL-Mart Stores Inc.

• Source: Consumption, Markets & Culture; Sep2010, Vol. 13 Issue 3, p325-345, 21p, 1 Chart

Record details

SOCIAL FACTORS IN USER PERCEPTIONS AND RESPONSES TO ADVERTISING IN ONLINE SOCIAL NETWORKING COMMUNITIES.

• Authors : Zeng, Fue; Huang, Li; Dou, Wenyu

Subjects: INTERNET advertising; ONLINE social networks; CONSUMER attitudesCHINA

• Source: Journal of Interactive Advertising; Fall2009, Vol. 10 Issue 1, p1-13, 13p, 1 Diagram, 5 Charts

Record details

Connectedness and Worthiness for the Embedded Self: A Material Culture Perspective.

• Authors : Heisley, Deborah D.; Cours, Deborah

Subjects: MOTIVATION (Psychology); CONSUMER behavior; MATERIAL culture

• Source: Consumption, Markets & Culture; Dec2007, Vol. 10 Issue 4, p425-450, 26p, 2 Charts

Record details

Promoting and Countering Consumer Misconceptions of Random Events: The Case of Perceived Control and State-Sponsored Lotteries.

• Authors : Miyazaki, Anthony D.; Brumbaugh, Anne M.; Sprott, David E.

Subjects: LOTTERIES; DECISION making; GAMBLING

• Source: Journal of Public Policy & Marketing; Fall2001, Vol. 20 Issue 2, p254-267, 14p

Record details