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COMPARISON OF THE PATHS FROM CONSUMER INVOLVEMENT TYPES TO AD RESPONSES BETWEEN CORPORATE ADVERTISING AND PRODUCT ADVERTISING.

• Authors : Kim, Sora; Haley, Eric; Koo, Gi-Yong

Subjects: INSTITUTIONAL advertising; PRODUCT advertising; CONSUMER behaviorUNITED States

• Source: Journal of Advertising; Fall2009, Vol. 38 Issue 3, p67-80, 14p, 1 Black and White Photograph, 2 Diagrams, 2 Charts

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The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets.

• Authors : Corfman, Kim P.; Lehmann, Donald R.

Subjects: ADVERTISING spending; PRISONER'S dilemma game; ECONOMIC competition

• Source: Journal of Advertising; Jun94, Vol. 23 Issue 2, p35-48, 14p, 5 Charts

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Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising.

• Authors : Wojdynski, Bartosz W.; Evans, Nathaniel J.

Subjects: NATIVE advertising; INTERNET advertising; SENSORY perception

• Source: Journal of Advertising; 2016, Vol. 45 Issue 2, p157-168, 12p

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Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988.

• Authors : Barry, Thomas E.

Subjects: ADVERTISING; SCHOLARLY publishing; LITERATURE reviews

• Source: Journal of Advertising; 1990, Vol. 19 Issue 1, p52-60, 9p, 7 Charts

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THE ORGANIZATIONAL ETHICS OF ADVERTISING: CORPORATE AND AGENCY VIEWS.

• Authors : Krugman, Dean M.; Ferrell, O. C.

Subjects: ADVERTISING ethics; PROFESSIONAL standards; ADVERTISING agencies

• Source: Journal of Advertising; 1981, Vol. 10 Issue 1, p21-48, 11p

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It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking.

• Authors : Jones, Niusha¹ (AUTHOR) ; Hamby, Anne¹ (AUTHOR)

• Source: Journal of Advertising. Jun2023, p1-10. 10p. 1 Illustration, 1 Chart.

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