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Poison by Advertisement: Cosmetics and the Art of Selling Whiteness c.1880–1920.

• Authors : Hammerschlag, Keren Rosa

Subjects: COSMETICS industry; HISTORY of advertising; BLEACHING of skin

• Source: Social History of Medicine; May2022, Vol. 35 Issue 2, p389-421, 33p

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The Routledge Companion to Advertising and Promotional Culture

• Authors : Emily West; Matthew P. McAllister

Subjects: Branding (Marketing); Advertising; Social mediaBUSINESS & ECONOMICS / Advertising & Promotion; SOCIAL SCIENCE / Popular Culture; SOCIAL SCIENCE / Media Studies

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Badvertising : Polluting Our Minds and Fuelling Climate Chaos

• Authors : Andrew Simms; Leo Murray

Subjects: Advertising--Environmental aspects; Advertising--Moral and ethical aspects; AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion; SOCIAL SCIENCE / Media Studies; SCIENCE / Global Warming & Climate Change

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Advertising and Integrated Brand Promotion

• Authors : Angeline Close Scheinbaum; Thomas O'Guinn; Richard J. Semenik

Subjects: Advertising; Advertising media planningBUSINESS & ECONOMICS / Advertising & Promotion

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

• Authors : Kenneth E Clow; Donald E Baack

Subjects: Communication in marketing; AdvertisingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Business Communication / General

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Preaching and the Thirty-Second Commerical : Lessons From Advertising for the Pulpit

• Authors : Carrie La Ferle

Subjects: Preaching; AdvertisingRELIGION / Christian Ministry / Preaching

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Integrated Advertising, Promotion, and Marketing Communications

• Authors : Kenneth E Clow; Donald E Baack

Subjects: Advertising; Communication in marketingBUSINESS & ECONOMICS / Advertising & Promotion

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Advertising and Promotion ISE

• Authors : George Belch; Michael Belch

Subjects: Advertising; Sales promotion; Communication in marketingBUSINESS & ECONOMICS / Marketing / General

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Animation and Advertising

• Authors : Malcolm Cook; Kirsten Moana Thompson

Subjects: Advertising; Animated filmsPERFORMING ARTS / Film / Genres / Animated; BUSINESS & ECONOMICS / Marketing / General

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

• Authors : Clow, Kenneth E.; Baack, Donald

Subjects: Sales promotion; Communication in marketing; Direct marketingBUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Industrial Management

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Advertising and Branding : Concepts, Methodologies, Tools, and Applications

• Authors : Information Resources Management Association

Subjects: Branding (Marketing); Advertising; MarketingBUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Marketing / Research

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Commercial Communication in the Digital Age : Information or Disinformation?

• Authors : Gabriele Siegert; M. Bjørn Rimscha; Stephanie Grubenmann

Subjects: Mass media--Economic aspects; AdvertisingLANGUAGE ARTS & DISCIPLINES / Communication Studies; LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General; LANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources

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The New Advertising : Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 Volumes]

• Authors : Ruth E. Brown Ph.D; Valerie K. Jones; Ming Wang

Subjects: Internet advertising; Advertising; Internet marketingBUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Marketing / General; SOCIAL SCIENCE / Media Studies

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The Blueprint for Strategic Advertising : How Critical Thinking Builds Successful Campaigns

• Authors : Margo Berman

Subjects: Strategic planning; Advertising; Critical thinkingBUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Advertising & Promotion

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Explorations in Critical Studies of Advertising

• Authors : James F. Hamilton; Robert Bodle; Ezequiel Korin

Subjects: Advertising; Critical theoryBUSINESS & ECONOMICS / Advertising & Promotion; LANGUAGE ARTS & DISCIPLINES / Communication Studies

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Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative

• Authors : Peeter Verlegh; Hilde Voorveld; Martin Eisend

Subjects: AdvertisingBUSINESS & ECONOMICS / Marketing / General

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

• Authors : Clow, Kenneth E.; Baack, Donald

Subjects: Communication in marketing; AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion

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Advertising by Design : Generating and Designing Creative Ideas Across Media

• Authors : Robin Landa

Subjects: Advertising; Creative ability in businessDESIGN / Graphic Arts / General

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Attitudinal change in children: An insight from three decade of advertising campaigns in India.

• Authors : Rehman, Varisha

Subjects: ADVERTISING campaigns; CHILDHOOD attitudes; SOCIAL psychologyINDIA

• Source: Journal of Marketing Communications; Dec2019, Vol. 25 Issue 8, p884-911, 28p, 4 Diagrams, 5 Charts

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Advertising & IMC: Principles and Practice, Global Edition

• Authors : Moriarty, Sandra

Subjects: AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion

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Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988.

• Authors : Barry, Thomas E.

Subjects: ADVERTISING; SCHOLARLY publishing; LITERATURE reviews

• Source: Journal of Advertising; 1990, Vol. 19 Issue 1, p52-60, 9p, 7 Charts

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Integrated Marketing Communication 3

• Authors : author unknown

Subjects: Communication in marketing--South Africa; Sales promotion--South Africa; Advertising--South AfricaBUSINESS & ECONOMICS / Advertising & Promotion

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Be Your Own Best Publicist : How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work

• Authors : Jessica Kleiman; Meryl Weinsaft Cooper

Subjects: Publicity; Advertising; Public relationsBUSINESS & ECONOMICS / Careers / Job Hunting; BUSINESS & ECONOMICS / Accounting / Managerial; BUSINESS & ECONOMICS / Public Relations

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The Creative Process Illustrated : How Advertising's Big Ideas Are Born

• Authors : W. Glenn Griffin; Deborah Morrison

Subjects: Creative ability in business; AdvertisingDESIGN / Graphic Arts / General; DESIGN / General; DESIGN / Graphic Arts / Commercial & Corporate

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Persuasive Advertising : Evidence-based Principles

• Authors : J. Armstrong

Subjects: AdvertisingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Sales & Selling / General

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Advertising by Design : Generating and Designing Creative Ideas Across Media

• Authors : Robin Landa

Subjects: Creative ability in business; AdvertisingDESIGN / Graphic Arts / General

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integrated marketing communication

• Authors : Burgmann Inga; Kitchen Philip

• Source: Wiley International Encyclopedia of Marketing.

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Foundations of Advertising : Theory & Practice

• Authors : Chunawalla, S. A.; Sethia, K. C.

Subjects: Advertising; Marketing researchBUSINESS & ECONOMICS / Advertising & Promotion

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The SAGE Handbook of Advertising

• Authors : Gerard J Tellis; Tim Ambler

Subjects: Advertising; Advertising--Handbooks, manuals, etcBUSINESS & ECONOMICS / Advertising & Promotion

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High Visibility, Third Edition : Transforming Your Personal and Professional Brand

• Authors : Irving Rein; Philip Kotler; Michael Hamlin

Subjects: Celebrities; Fame; PublicityBUSINESS & ECONOMICS / Training

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Principles of Advertising : A Global Perspective, Second Edition

• Authors : Monle Lee; Carla Johnson

Subjects: Advertising; PublicityBUSINESS & ECONOMICS / General

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Global responses to globalization.

• Authors : Blum, Douglas W.

• Source: National Identity & Globalization: Youth, State & Society in Post-Soviet Eurasia; 2007, Vol. 1 Issue 2, p12-49, 38p

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Advertising and Societies: Global Issues

• Authors : Katherine Frith/Barbara Mueller

Subjects: Intercultural communication; Publicity; AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion

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What's in a Name? : Advertising and the Concept of Brands

• Authors : David M Jones; Jan S. Slater

Subjects: Advertising; Brand name productsBUSINESS & ECONOMICS / General; HISTORY / Europe / General

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Writing Advertising: the Production of Relationships in Historical Review.

• Authors : de Waal Malefyt, Timothy

Subjects: ADVERTISING; BUSINESS anthropology; ANTHROPOLOGY

• Source: Journal of Business Anthropology; Autumn2012, Vol. 1 Issue 2, p218-239, 22p

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Advertising.

Subjects: ADVERTISINGLEO Burnett Ltd.; INTEGER Group (Company)

• Source: Campaign Asia-Pacific; 2012/2013 Asia-Pacific Agency Directory, p5-87, 83p

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Creative best spots.

Subjects: TELEVISION advertising; ADVERTISINGUNITED States

• Source: Adweek Eastern Edition; 4/17/2000, Vol. 41 Issue 16, p28, 4p, 19 Color Photographs, 1 Black and White Photograph

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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications

• Authors : John Philip Jones

Subjects: Publicity; Advertising; Advertising--United StatesBUSINESS & ECONOMICS / Advertising & Promotion

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music to watch TV ADS by.

• Authors : WHALLEY, CHAS DE

Subjects: MUSIC; ADVERTISINGALBERT Bartlett (Company)AD Libs, The (Performer); FRANKLIN, Erma

• Source: Record Collector (0261250X); Christmas 2012, Issue 409, p142-142, 1p

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Advertising targeting young children: an overview of 10 years of research (2006–2016).

• Authors : De Jans, Steffi¹ ; Van de Sompel, Dieneke¹; Hudders, Liselot¹

Subjects: *ADVERTISING effectiveness; CHILDREN'S advertising; SOCIAL influence

• Source: International Journal of Advertising. Jan2019, Vol. 38 Issue 2, p173-206. 34p. 2 Diagrams, 4 Charts.

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The Consumer Experience.

• Authors : Janiszewski, Chris¹

Subjects: *CONSUMER research; *CONSUMER attitudes; *CUSTOMER satisfaction

• Source: Advances in Consumer Research. 2010, Vol. 37, p1-6. 6p.

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Man enough to be a woman and still rock'n'rolling; Music; Matilda Battersby hears about the pressures faced by musicians who dare to cross the gender divide

• Authors : By:Matilda Battersby

• Source: Independent, The (London, England), May 19, 2012 Music 1ST, 3pp

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A Review of the Literature on Advertising Regulation.

• Authors : Preston, Ivan L.

Subjects: *ADVERTISING; *CONSUMER research; *COMPARATIVE advertising

• Source: Current Issues & Research in Advertising. 1983, Vol. 6 Issue 2, p1. 37p.

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Strategy in Advertising : Matching Media and Messages to Markets and Motivations

• Authors : Bogart, Leo

Subjects: AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion

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