Subjects: *ADVERTISING; *CONSUMER research; *COMPARATIVE advertising
Record details
Subjects: ADVERTISING; SCHOLARLY publishing; LITERATURE reviews
Subjects: AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion
Subjects: Publicity; Advertising; Advertising--United StatesBUSINESS & ECONOMICS / Advertising & Promotion
Subjects: TELEVISION advertising; ADVERTISINGUNITED States
Subjects: Intercultural communication; Publicity; AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion
Subjects: Advertising; Brand name productsBUSINESS & ECONOMICS / General; HISTORY / Europe / General
Subjects: Advertising; PublicityBUSINESS & ECONOMICS / General
Subjects: Celebrities; Fame; PublicityBUSINESS & ECONOMICS / Training
Subjects: Advertising; Advertising--Handbooks, manuals, etcBUSINESS & ECONOMICS / Advertising & Promotion