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Academic Journal

Traveling with Companions: The Social Customer Journey.

Authors : Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.

Subjects: CONSUMER behavior; SOCIAL distance; SOCIAL interaction

Source: Journal of Marketing; Jan2021, Vol. 85 Issue 1, p68-92, 25p, 1 Black and White Photograph, 6 Charts, 1 Graph

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eBook

Principles and Practices of Marketing 10/e

Authors : JOBBER AND ELLI

Subjects: Marketing--Case studies; MarketingBUSINESS & ECONOMICS / Marketing / General

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eBook

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Authors : Carlos J. Torelli; Maria A. Rodas

Subjects: Marketing; International business enterprisesBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / International / General

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eBook

Principles of Marketing

Authors : Philip Kotler; Gary Armstrong; Sridhar Balasubramanian

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / Direct

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eBook

Marketing: An Introduction, Global Edition

Authors : Gary Armstrong; Philip Kotler

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Sales & Selling / General

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eBook

Marketing Concepts and Strategies

Authors : Sally Dibb; Lyndon Simkin; William M. Pride

Subjects: MarketingBUSINESS & ECONOMICS / General

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eBook

Marketing ISE

Authors : Roger Kerin; Steven Hartley

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General

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eBook

Essentials of Marketing : Theory and Practice for a Marketing Career

Authors : David Brown; Alex Thompson

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Marketing / Direct

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eBook

Marketing Fundamentals

Authors : Dr. Bronis Verhage

Subjects: MarketingBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / International / Marketing

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eBook

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Authors : Gökhan Akel

Subjects: Tourism; Marketing; ManagementBUSINESS & ECONOMICS / Marketing / General; BUSINESS & ECONOMICS / Sales & Selling / General; BUSINESS & ECONOMICS / E-Commerce / Digital Marketing

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