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Academic Journal

Marketing Literature Review.

Authors : Speck, Paul S.

Subjects: MARKETING; CONSUMER preferences; CONSUMER behavior

Source: Journal of Marketing; Jan86, Vol. 50 Issue 1, p107-120, 14p

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eBook

Consumption, Identity and Style : Marketing, Meanings, and the Packaging of Pleasure

Authors : Alan Tomlinson

Subjects: Consumers; MarketingSOCIAL SCIENCE / Media Studies

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Periodical

Trade paperbacks

Authors : Feldman, Gayle; Simson, Maria

Source: Publishers Weekly. August 8, 1991, Vol. 238 Issue 35, p280, 56 p.

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Periodical

Spring 1992 Hardcovers (Spring Books 1992)(tabular information only) (Bibliography)

Authors : Sanborn, Margaret; Simson, Maria

Source: Publishers Weekly. Jan 22, 1992, Vol. 239 Issue 5, p28, 40 p. table

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Periodical

MARKETING YELLOW PAGES.

Subjects: MARKETING

Source: Marketing News; 12/21/1992, Vol. 26 Issue 26, preceding p1-M418, 521p

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eBook

Success Leaves Clues : Practical Tools for Effective Sales and Marketing

Authors : Stanton, John; George, Richard

Subjects: Success in business; MarketingBUSINESS & ECONOMICS / Distribution; BUSINESS & ECONOMICS / Marketing / General

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Periodical

SPRING HARDCOVERS 2000

Authors : Riippa, Laurele

Source: Publishers Weekly. Jan 24, 2000, Vol. 247 Issue 4, 183.

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eBook

Essentials of Marketing

Authors : Blythe, Jim

Subjects: MarketingBUSINESS & ECONOMICS / Organizational Behavior; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science

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eBook

Kellogg on Marketing

Authors : Iacobucci, Dawn; J.L. Kellogg Graduate School of Management

Subjects: MarketingBUSINESS & ECONOMICS / Distribution; BUSINESS & ECONOMICS / Marketing / General

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Academic Journal

Promoting and Countering Consumer Misconceptions of Random Events: The Case of Perceived Control and State-Sponsored Lotteries.

Authors : Miyazaki, Anthony D.; Brumbaugh, Anne M.; Sprott, David E.

Subjects: LOTTERIES; DECISION making; GAMBLING

Source: Journal of Public Policy & Marketing; Fall2001, Vol. 20 Issue 2, p254-267, 14p

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