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A Review of the Literature on Advertising Regulation.

• Authors : Preston, Ivan L.

Subjects: *ADVERTISING; *CONSUMER research; *COMPARATIVE advertising

• Source: Current Issues & Research in Advertising. 1983, Vol. 6 Issue 2, p1. 37p.

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Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988.

• Authors : Barry, Thomas E.

Subjects: ADVERTISING; SCHOLARLY publishing; LITERATURE reviews

• Source: Journal of Advertising; 1990, Vol. 19 Issue 1, p52-60, 9p, 7 Charts

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Strategy in Advertising : Matching Media and Messages to Markets and Motivations

• Authors : Bogart, Leo

Subjects: AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion

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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications

• Authors : John Philip Jones

Subjects: Publicity; Advertising; Advertising--United StatesBUSINESS & ECONOMICS / Advertising & Promotion

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Guided to injustice? The effect of the Sentencing Guidelines on indigent defendants and public defense

• Authors : Hall, Joseph S.

• Source: American Criminal Law Review. Fall, 1999, Vol. 36 Issue 4, 1331

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Creative best spots.

Subjects: TELEVISION advertising; ADVERTISINGUNITED States

• Source: Adweek Eastern Edition; 4/17/2000, Vol. 41 Issue 16, p28, 4p, 19 Color Photographs, 1 Black and White Photograph

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Program Picks & Pans.

• Authors : Berry, John

Subjects: American Library Association; Conferences & conventions; Library scienceCalifornia; San Francisco (Calif.); United States

• Source: Library Journal. 6/1/2001, Vol. 126 Issue 10, p68. 12p. 4 Color Photographs.

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Black Book County.

• Authors : Fleming, Robert

Subjects: Black literature; Book industryUnited States

• Source: Publishers Weekly. 12/10/2001, Vol. 248 Issue 50, p25. 4p. 3 Color Photographs.

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Advertising and Societies: Global Issues

• Authors : Katherine Frith/Barbara Mueller

Subjects: Intercultural communication; Publicity; AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion

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What's in a Name? : Advertising and the Concept of Brands

• Authors : David M Jones; Jan S. Slater

Subjects: Advertising; Brand name productsBUSINESS & ECONOMICS / General; HISTORY / Europe / General

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