Subjects: *ADVERTISING; *CONSUMER research; *COMPARATIVE advertising
Record details
Subjects: ADVERTISING; SCHOLARLY publishing; LITERATURE reviews
Subjects: AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion
Subjects: Publicity; Advertising; Advertising--United StatesBUSINESS & ECONOMICS / Advertising & Promotion
Subjects: TELEVISION advertising; ADVERTISINGUNITED States
Subjects: American Library Association; Conferences & conventions; Library scienceCalifornia; San Francisco (Calif.); United States
Subjects: Black literature; Book industryUnited States
Subjects: Intercultural communication; Publicity; AdvertisingBUSINESS & ECONOMICS / Advertising & Promotion